CONTENT MARKETING 2020 I ntroduction C ontent strategy O bjectives of Content Marketing S ome type of content marketing B enefits of Content Marketing I ntroduction Content marketing is the process of creating valuable, relevant content to attract, captivate and engage your customer or audience. Content takes many forms, but it is qualified as content marketing only when, according to the Institute of Content Marketing, it aims to take more profitable action to the customer. This relatively new form of marketing does not include direct selling. Instead, it builds trust and rapport with the audience. Unlike other forms of online marketing, content marketing relies on estimating and meeting the need for existing customer information as opposed to creating new customer demand. As James O Brien of Constant wrote, the idea of ​​ content marketing is that a brand must give something valuable in order to get something valuable in return. The show should be in place of the commercial. Instead of banner ads, be a feature story. Content marketing requires continuous delivery of large amounts of content within the content marketing strategy. Your buyers and customers live in an era of abundance of information, then according to current estimates, they are affected by more than 3000 marketing messages per day. Marketers are challenged with a lack of attention – the more messages you have to filter out Darscan, the harder messages become. So the question is, how does content marketing help? When businesses pursue content marketing, the main focus should be on prospects or customer needs. Once a business has recognized the need for a customer, content marketing elevates your brand above thousands of marketing messages, and becomes a source of engagement with your customers. This is done for your email campaigns, links shared by you on social media, studies displayed by you on your website at events, and links used by your team, in our view, information presented in various formats , News, videos, white papers, including e-books, infographics, email newspapers, case studies, podcasts, how-to guides, questions and answers, photos, Log, etc. Most of these formats are digital channels. Digital content marketing is a management process that uses electronic channels to identify, forecast and satisfy the content needs of a particular audience. It should be constantly updated and added to affect customer behavior. C ontant Strategy Content strategy is described as planning for the creation, publication, and governance of useful, useful content. It has also been called a repetitive system that defines the entire editorial content development process for a website development project. In a 2007 article titled Content Strategy: (The Philosophy of Data) ‘Rachel Lovinger’ described the goal of the content strategy, using words and data to create content that supports meaningful and interactive experiences. ‘Christina Halvorsen’ combines the definition and defines content strategy as Strategic planning of content creation, delivery and governance requires the right user to find the right content at the right time.”It is also proposed that the content strategist plays the role of saver. Content strategists are often remote thinking, familiar with the impact of technology and equipment. The approaches that content strategists bring are also heavily dependent on their professional training and education. For example, some are experts in “front-end strategy” including developing individuals, mapping user experience, understanding business strategy and user needs, developing a brand strategy, exploring different channels, and style guidelines and search engines Creating optimization (SEO) guidelines. Others specialize in “back-end strategy”, which includes building content models, managing taxonomy and metadata, transmitting content management systems, and building systems to reuse content.The way a museum grows through the collection of saver materials means to identify inspirational pieces that can be stacked against each other to create inspirational enthusiasm, allowing a content strategist to identify the content of a business through a medium. Should be considered as Must be chosen strategically. The audience should engage customers, send messages and inspire action. If too many organizations and individuals confuse content strategists with editors, however, according to Washington State University associate professor ‘Brett Atwood’, content strategy is about more than just the written word. For example, “Android insists that a smartphone is a phone” also needs to consider how content can be redistributed and / or reused in other channels of distribution. Content strategists also need to consider the development and maintenance of content strategies, often touching on branding, sourcing, and workflow. O bjectives of Content Marketing There are plenty of reasons why a company or a business implements content marketing solutions. If these reasons are due to any other marketing practice, then it is not surprising that practically every company aims to win the customers’ minds and also to give confidence in the minds of customers. All work under this is focused on this objective. Content marketing of any kind is no exception. However, if we believe that the purpose of income is to be made, then we will easily come to the conclusion that this objective is very clear and generally. You must be fully aware of what the money is spent on retention and what you can afford, especially in the context of the budget you have set for marketing purposes. Exactly how the resulting objectives will work. If you look at the marketer, your objective is to keep it clear and keep it in the right direction and that objective can be defined accurately. Some marketers agree that to increase the lead and convert it into customers is a different one. However I agree with their opinion. According to your brand, some marketing agrees that generating happens automatically. Making them too much and turning them into customers is completely the next event, not anymore. Es Not all very good opinions of those trying to reduce the purpose of the three categories depend on each other. According to me, some objective is to start content marketing. * Make the brand famous * Raising brand awareness * Brand quality * Business aggressive *Smart lead generation * Attract attention to increase customer * Brand Equity in Industry * Build image as industry leader * customer engagement * Comfort relationships with customers * customer retention * Perfect Business Website Design * Website traffic * Boost sales * Customer loyalty * Assessing Results There is also some question – if your goal is old marketing then what is the need of content marketing?The answer is that traditional methods are not in accordance with the current needs of businesses, companies. If you have assessed which of the above marketing objectives is important to the company or not, then you will learn that everyone wants to sell their goods and brand, regardless of the size or business of the industry, company and market , We know that it is without. Many challenges if many companies try to win the customer.The decline of customers with advertising content is becoming less effective. We are flexible not only for the number of external messages, but also for more or less classic forms of display. There are more and more advertisements, but fewer are the advertisers. When reading e-mails from our partners, we need to filter the promotions, and while visiting our favorite websites, we should look for content between offensive banners. Can it work properly? Inbound marketing 1 is an option based on the assumption that customers will come to us on their own and customers will be interested in what we provide if we provide them with an interesting content. Instead of disturbing and often misleading them by advertising, we find them ourselves And it works best if we are able to present the material to them. What is currently their interest and what they need is an assessment in advance. It is not difficult to make this approach ambitious, as the effective implementation of content marketing is really an art. However, the market already has a well-publicized system and for some time they are a standard for some companies. S ome Types of Content Marketing * Articles * Auto sms * Branded Content Tools/Games * Blog posts * Case Studies * Digital!magazines * eBooks * eNewsletters * InWPerson Events * Microsites * Mobile Content * Print Magazines * Print Newsletters * Podcasts * Research Reports * Social media * Traditional Media * Videos * Virtual Conferences * White Papers * Webinars Benefits of Content Marketing 1. T raditionally marketers grab the attention of others through display advertisements on people’s media websites, blogs, trade shows or emails or more. Companies, in short, essentially focus on something made by someone else, such as when a brand pays millions of dollars for a super-effective advertisement, they notice that the TV network, on the other hand, Content is created. Marketing also allows marketers to become publishers by building their own audience and attracting their attention while employing influence, you draw attention to creating content, you benefit: When you write a content to sell your content or it shows on your website, it is shown on different platforms then any customer after going to your website has to go through two or three steps. Looks at the content, then analyzes your content, then compares your product to its quality, then thinks about the purchase, then in the end That fall is not the content immediately Hundred percent are unique and excellent quality may be just pure information about your product and brand information to be able to attract customers Keeps generating traffic from blogs and other sources. A blog is a great way to share your or someone’s website with everyone, and it is like a gift that keeps on giving. According to HubSpot, 1 in 10 blogs are compounding, meaning that these blogs help to increase any website traffic through organic search over time. That although compounding blog posts only make up 12% of all blog posts, they generate 38% more of all traffic. 2. C reating blog posts on the topic of the website that begin to increase organic traffic to your site after being published is to focus on topics that will be relevant to your target audience forever. This helps your blogging efforts reach your business or company to the customer. 3. C ost effective of content marketing. Content marketing is more effective than many traditional outbound marketing tactics, so content marketing is generally easier to start and more popular with new customers who are tired of traditional advertising messages, so this strategy often costs those Helps to reduce, which reduces the time marketers spend while entangling leaders and customers. In fact, content marketing costs 62% less than outbound marketing, even though content marketing sometimes generates more than 3 times the lead. 4. A ttractive content is expected to increase your customer significantly. . Attractive content attracts more of its customers. By which your customers start coming to your website pages and the chances of making a purchase are also greatly increased because you have told them the things they like and the attractiveness according to their choice within the content 5. T argeted content can help you reach a customer. When it comes to reaching online consumers, it becomes necessary for us to consider how we target consumers who like our product on our website or on our website. Many people do not come to buy, but not all people buy on websites that come and show their interest in them, so as to identify them in your content. After identifying them, we need to provide them with a good quality of the same type of content on the website, so that it attracts you again and keeps on coming to your website and sharing it to others and for this you need the latest News information will be available. Like social media sharing, you can attract more platforms.