How Do I Generate Mortgage Leads UK?

Mortgage brokers rely on referrals and recommendations for a steady supply of enquiries. But this can be a time-consuming way to grow a business.

FatRank offer a bespoke mortgage lead generation service to suit the budget of each mortgage broker. They utilise SEO, Social Media and PPC to generate exclusive real-time mortgage leads.

Google Ads

Having a consistent flow of mortgage leads is essential for every mortgage broker business. Mortgage professionals can generate high-quality mortgage leads online using various strategies. Some of these include creating content, getting local listings in Google maps, placing mortgage broker ads, and utilizing email marketing.

You can also use offline channels to generate mortgage leads, such as television and billboards. This is a great way to reach your target audience, which can be difficult with online marketing.

However, you should always remember to qualify your mortgage leads before continuing the process of turning them into clients. You can do this by categorizing your mortgage leads into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). This will help you focus on the right prospects and close more deals.

Quora

Using Quora is a cost-effective way to generate mortgage leads UK. You can do this by signing up and answering people’s questions about mortgages, offering advice and adding value.

If you follow up on the enquiries promptly by phone, email or text message, this will make potential clients feel valued. This will increase the likelihood that they will contact you again or refer others to do so.

Mortgage brokers can use a number of methods to generate mortgage leads, such as through online forms on their websites, Ads or by purchasing them. However, it is important to understand that generating mortgage leads is not a quick fix, so you must invest time and effort in your marketing strategy. This will help you get the best possible return on investment.

Social media

If you’re a mortgage broker that offers remortgage advice, then social media is a great way to generate leads. You can run a targeted Google Ads campaign (for example, if you specialise in self-employed remortgages), or answer people’s questions on Quora.

You can also create lead generation magnets (like free e-books, checklists, infographics and/or newsletters) in exchange for email or phone numbers. Mortgage brokers know that buyers study a lot of content before making a decision to take on a mortgage loan, so this tactic can help you attract attention quickly.

Mortgage brokers often rely on word of mouth to get new clients, but this can be difficult when your competition is all over the place. If you want to grow your business, then it’s worth looking into buying mortgage leads UK data from a specialist marketing agency.

Referral marketing

Using referral marketing to generate mortgage leads can be a highly effective strategy. You can use social media, email and phone to follow up on leads. However, it is important to make sure that you are following up quickly and appropriately. Syncing your Facebook or Google Ads with CRM platforms like Leadsbridge ensures that as soon as you get a mortgage lead you can quickly follow up by phone or email.

You can also network with local groups on LinkedIn, Facebook or Twitter to generate mortgage leads. Another useful way to get mortgage leads is through a review website like VouchedFor. These are great for getting people to know, like and trust you so that when they need a mortgage broker they will come to you.

Email marketing

Email marketing is a great way to generate mortgage leads UK because it allows you to reach your target audience through an email that includes a contact form. It also allows you to keep track of your mortgage leads and follow up with them.

You can generate quality mortgage leads by using social media to attract potential customers, providing valuable content, and showcasing your expertise in the mortgage industry. This strategy is especially effective for mortgage brokers who focus on specific types of loans, like remortgages or first-time homebuyers.

Mortgage brokers that try to contact a prospect within an hour of receiving their query are six times more likely to qualify them as leads than those that wait 24 hours or more. This is similar to the seafood analogy—the fresher a fish is when it’s caught, the more likely it will convert to sales.