Since its launch and subsequent buyout from Google, YouTube has rapidly become the number one video sharing site on the Internet and also the second biggest search engine. Many businesses and producers are now catching onto the fact that by not having a YouTube channel, they are missing out on potential exposure to millions of people and the possible sales or enquiries that could generate.

Although many consider YouTube being a great place to upload videos of cats chasing dogs or kids opening their Christmas presents, you should never overlook the fact that this video sharing website offers you as a business potential exposure to hundreds of millions of people. Add to this that videos are now part of the natural search results in Google and you can immediately see why you simply need to have a YouTube channel for your business.

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Below, we look at our top tips to making your YouTube channel a success.

Quality, Not Quantity - With millions of videos on YouTube, you have to make sure your channel stands out above the rest and you can achieve this by releasing really good quality videos and not just flooding the channel with short clips that do not mean anything. YouTube viewers love "how to" videos and general advice videos, so even if you are promoting your products or services, try to do this in such a way that viewers think they are learning something.

Video Standards - Videos need to be watchable, have decent audio, look like they have been filmed to a decent standard and last the maximum of three minutes if you are trying to promote a product or service. If you release a video that looks awful, this will only reflect on the product or service that you are promoting, so make sure that you spend some time and if necessary money on making videos that you will be proud of.

Find Friends - YouTube allows your channel or account to make friends with others, which in the same respect as Twitter allows you to build up a fan base that will be notified every time you add a video. It is important to remember that because friends are public on everyone's channel, you might then start picking up extra viewers from the friends of your friends that have seen your channel listed on other people's accounts.

Subscribe To Others - If you subscribe to other YouTube channels that are roughly in the same niche as yours, the chances are they might subscribe back. This means that when ever you release a video, subscribers will get notified and if they then favourite your video, all of their friends and subscribers could possibly see your video as well. Again, a little bit like Twitter, you have to make the effort to encourage other people to find out about you, but once you get going it will seem much easier as starting a channel is always the hardest part.

Promote Your Channel - Make sure that you let people know you have a YouTube channel by placing the logo on your website, emails and other forms of online marketing that you might do. To make your YouTube channel really work, you have to tell all of your customers so that they then tell other people about your channel. You need quite a few subscribers and friends to really make the channel work efficiently, so spend some time telling the world about your fantastic new channel.

CLICK HERE FOR A GUARATEED WAY TO MAKE MONEY WITH YOUTUBE