Must Read: How Amazon Plans to Take Over Fashion, CEOs Are Stealing the Spotlight From Designers

These are the stories making headlines in fashion on Thursday.

How Amazon plans to take over fashion Amazon has been working with more influencers lately and taking inspiration from streetwear — specifically by introducing The Drop, which sells looks that are available for a limited time and are only made once consumers place their orders. The e-commerce giant has been searching for a path to dominance in fashion for years, so these moves are part of its continued effort to take market share and become an even bigger threat to traditional apparel retailers. {WWD} 

CEOS are stealing the spotlight from fashion designers The new generation of fashion CEOs are drawing the spotlight once reserved for creative directors. "What has changed is the visibility brought by social media," said executive recruiter and human-resources consultant Floriane de Saint-Pierre in an interview with Business of Fashion. "CEOs have just adapted to this reality, dedicating more time to this part of their role." Now, they're becoming brand ambassadors by almost always dressing head-to-toe in their designers' wares for public appearances. {Business of Fashion} 

Fila is getting into gorpcoreFila is launching Explore, a limited-edition assortment of footwear, apparel and accessories for men and women, next week. The outdoorsy range is inspired by Reinhold Messner's summiting of Mount Everest in 1978. Messner was the first to reach the top of the mountain without the aid of supplemental oxygen, and he happened to be dressed in high-tech Fila gear. The collection will include tank tops, cabana shirts, long- and short-sleeve T-shirts, vests with tactical-inspired elements, packable jackets in bright colors, leggings, convertible pants/shorts, walking sticks, hats and five models of footwear. {WWD} 

Many fashion-tech firms that went public are unprofitable and face rising costs Fashion-tech companies are rapidly going public as investors flock to stocks that promise to attract and service shoppers through algorithms. The risk with many of these companies is that they have all the typical costs retailers face — such as rising shipping costs and the high volume of returns inherent in selling clothes online — and none of Silicon Valley's upsides. So far, these costs have kept many fashion-tech companies in the red. {Vogue Business} 

Why "Queer Eye" is so good at moving productThe hit Netflix reboot "Queer Eye" allows viewers to get to know the Fab Five on a more personal level, from their husbands to their religious beliefs to their often-traumatic pasts. Business of Fashion spoke with Tan France and series creator David Collins about what makes the show so successful, and about why streaming on Netflix allows them to push products in a more authentic way. {Business of Fashion} 

Coveteur said to be in talks for sale  According to WWD, Coveteur is in sale talks with Great Bowery, a New York umbrella agency that holds fashion and luxury talent firms Camilla Lowther Management, Streeters, M.A.P. and Bernstein & Andriulli, along with image licensers Trunk Archive and Gallery Stock. The deal is still in its very early stages, but a source speculated the price to be around $15 million. {WWD} 

Cardi B stars in Reebok's new "Nails" campaign On Tuesday, Reebok released a new video campaign staring Cardi B. The ad opens with Cardi at a beauty salon, her rainbow hair set in curlers. As her hair dries, she complains to her friend about a man who ghosted her — but then she notices that her Club C 85 Vintage sneaker is untied. It turns out the rapper's candy-pink nails know her needs, and so they magically extend out and slither down her leg to tie her shoelace. You can watch the full clip below. {Fashionista inbox} 

How much longer will the skateboarding trend last? "Skateboarding may have transcended its trendiness phase and become fully embedded into the mainstream as a basic style people can subscribe to," writes Alexis Castro for Jenkem."'Skater' has become a blanket term to refer to a certain look, the same way you might describe someone as being 'preppy' or a 'jock.'" At its core, skateboarding style is simple and comfortable, which makes it easy for designers and outsiders to draw ideas from it. This means we're stuck with Thrasher tees and Vans for the foreseeable future. {Jenkem} 

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Source: Fashionista.com

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