Statistics help us turn data into information, allowing us to make informed and rational decisions. The search engine marketing statistics below are aimed at helping you make better-informed decisions about the running of your SEO campaigns.

• 68.2% of first-page YouTube results are HD videos.
• 57% of B2B marketers say SEO has the biggest impact on lead generation.
• SEO drives 1000%+ more traffic than organic social media.
• The top-ranking page gets the most search traffic only 49% of the time.
• The average reading level of a voice search result is 9th grade.
• The average cost of publishing a paid guest post is $77.80.

Good tools combined with a SEO Expert can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.

Backlinks Are Important

High authority backlinks can also make a search engine more likely to show you in its results because what it sees is a page that lots of other reputable websites are linking to. That means improved discoverability, which means more people finding what you have to offer and what makes your website unique. Backlink profile is a term often used to describe the overall view of a website’s backlink health. There are several factors that influence a site’s backlink profile. Each link within your backlink profile has several attributes that determine its overall quality and usefulness to your website’s performance. Link building is a continuous process where you need to continue earning additional links. This is because link signals decay over time. Google uses the freshness of link signals to determine the popularity and relevance of websites and web pages. With link building, you are able to generate continual and sustained referral traffic without the need to update this link at its permanent spot on an authority website. This means you can continually reap the benefits of link building without constantly checking in on that particular backlink. It is the experience of working as a Professional SEO Service that determines success.

Get Business Information To Potential Customers When They Need It

If yours is a small business focusing on the local market, implementing local SEO is not a choice but a need for driving more people to your business. Your website will start to see an increase in organic traffic as a result of implementing local SEO. When we use local SEO, your website will be ranked higher on both the local and long-tailed keywords. A local SEO campaign is like a journey from trailhead to setting up camp. The trail is filled with challenges, but also amazing opportunities! If a location of a business doesn’t serve customers face-to-face during its open hours, it’s not eligible for a GMB listing and will not be able to conduct a full local search marketing campaign. A B2B SEO Agency knows that content quality and user experience are the most important elements of search engine optimization.

Adapt Your SEO Strategy For New Markets

The Consumer Barometer is one of Googles interactive tools, which helps to target an international audiences statistical characteristics and online consumers buying prefeences not just researching by your site, but by browsing it too. Getting International Web Optimisation right requires specialist technical knowledge. Besides market research and localized keyword research, it's also best to research cultural differences. The nature of your business will determine which elements of your content you need to localize, but rest assured you will definitely need to localize some. SEO is a very competitive industry, and the work quality of a professional SEO Specialist is essential.

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. But deciding whether your company needs an SEO platform calls for the same evaluative steps involved in any software adoption, starting with a comprehensive self-assessment. Advanced SEO might feel complicated, but it really all boils down to how much value Google thinks you provide to your users. Be creative, come up with unique approaches to problems, implement industry best practices, and use the right techniques to improve your SERP ranking this year.

You can check out additional info appertaining to Search Engine Optimisation Consultants at this Encyclopedia Britannica link.

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