Rihanna's Savage x Fenty lingerie line accused of deceptive marketing tactics - 2 minutes read


New York (CNN Business) A watchdog group is accusing Rihanna's Savage x Fenty lingerie line of duping customers into registering for a subscription service.

The non-profit organization Truth In Advertising (TINA) has filed complaints with both the Federal Trade Commission and the California District Attorney's office for Santa Cruz County, claiming Rihanna's company violated the Restore Online Shoppers' Confidence Act (ROSCA) and additional FTC laws by promoting misleading discounts and product prices.

The complaints were made after TINA received reports from Savage X Fenty customers who said they purchased apparel from the company's website and unwittingly signed up for a membership that cost $49.95 per month.

While the company offered offered bra and panty sets for $25, "the ad itself doesn't disclose what you're buying," said Shana Mueller, a spokesperson for TINA, told CNN Business. "There's also a little extra item in your shopping cart that says 'Membership'. There's no price next to it. It's just a little x."

Rihanna performs onstage during Savage X Fenty Show Presented By Amazon Prime Video at the Barclays Center on September 10, 2019 in Brooklyn, New York.

Weeks later, customers said they started receiving monthly bills for $49.95. The subscription offered discounts on Savage X products, but they were billed whether or not they purchased anything, according to TINA. The discount only applied to products that cost more than the monthly membership fee, Mueller said.

Source: CNN

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