How Do I Find Property Leads?

There are several ways to generate real estate leads, including leveraging third-party marketplaces that charge a fee in exchange for real estate listing leads. Another strategy is to reach out to homeowners and landlords whose listings have recently expired. Divorce lawyers and estate liquidators are also good sources of real estate leads, as they typically know who is looking to sell.

Search Engine Optimization (SEO)

Real estate agents who use SEO as their primary method of lead generation have reliable streams of highly-qualified leads that convert on their websites without them having to call, buy ads or pound the pavement. And, unlike social media PPC, the leads that are generated by SEO remain consistent and don’t dry up as soon as they stop spending money on search marketing.

The most important thing to remember when you’re building your brand and generating referral leads is that the quality of your content is the biggest factor in your rankings on Google and other search engines. If you’re constantly putting out valuable, informative content that helps people understand the real estate market and make informed decisions, then you’ll see results.

Additionally, if you know that the majority of your business comes from specific areas within your geographic service area, consider focusing your marketing efforts on those keywords. Adding “city” and “state” modifiers to your desired keywords can decrease the competition over those terms and increase the ROI.

Social Media Marketing

The internet is a valuable tool for real estate agents and it’s an area where it pays to invest in professional training. Learning how to use social media will help you stay on top of market trends while generating new Property leads.

Consider launching a Facebook page for your business and using it to promote listings, events and other news. It’s a great way to connect with people in your local area and build a strong brand image.

Advertise your services in local magazines to reach prospective home buyers. By providing useful information, you’ll establish yourself as an expert and encourage readers to contact you.

Look for homeowners who have recently sold or listed their properties and reach out to them. You can find these leads by signing up for your state’s MLS, buying real estate leads from companies like Zillow, or manually combing sites like Craigslist. Alternatively, you can use community websites that automatically list property data, such as Parkbench, to generate leads more quickly and easily.

Email Marketing

Creating an email list can be a very powerful tool for real estate agents. Once potential clients provide their contact details, a well-written email nurturing campaign can see them convert into paying clients. To get started with real estate email marketing, sign up for a free trial of an email service like Moosend.

Throughout your networking events, open houses and day-to-day life, you are likely to collect contact information from people who express interest in working with a real estate agent. To avoid having to manually enter this data, set up a tablet with an easy-to-use real estate form that routes contacts to your database and CRM.

Reaching out to people whose property listings have recently expired is another great way to find new leads. Whether these homeowners were FRBO (for sale by owner) landlords or worked with an agent in the past, they may be open to working with you now that their listing has failed.

Direct Mail

Direct mail is a powerful way to connect with potential property sellers. It can deliver a more personal touch to your marketing and will help buyers to trust you as an expert in the local real estate market.

Andy says that the key to successful direct mail campaigns is consistency and persistence. Even if a homeowner responds with a "no thanks," don’t stop following up. They may be a cash buyer or just not ready to sell right now.

A good real estate list-building service can provide hyper-targeted seller data. Look for a provider that offers multiple listing criteria such as lot size, equity, owner marital status, and more. Then, import that list into REsimpli’s comprehensive CRM and send a targeted campaign to get in front of them.

REsimpli’s PropertyRadar and PRINTgenie systems can even create a drip campaign that will continue to contact the seller until they sell or call you back. Using dynamic data that updates automatically, this will work like a 24/7 employee, keeping your property investors leads pipeline moving.