"Too often we hear women say they forget to apply a daily sunscreen," says Jacquie Hutchinson, national product trainer for Almay, "or they don't include it automatically in their morning routine. Yet, most women are ardently loyal to their anti-aging products, forgetting that exposure to ultraviolet light, indoors or out, can ruin it all. The easiest solution is to find just the right anti-aging, daytime moisturizer with an effective, UVA/UVB sunscreen built in."

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Ultraviolet Light Explained

• UVA rays, called the aging rays, penetrate deeply into the skin and are thought to be responsible for photo damage, wrinkles, premature aging, and skin cancer.
• UVB rays, called the burning rays, are shorter but stronger than UVA. UVB affects the skin's outer layers and is pegged as the primary cause of sunburn, skin aging and skin cancer.

The non-irritating sunscreen formula, titanium dioxide and zinc oxide, has been added to Almay's already robust line-up of hypo-allergenic products. And, says Hutchinson, "both of our daytime moisturizers – Kinetin Age Decelerating Daily Lotion and Kinetin Age Decelerating Daily Cream – are rich in kinetin, a cell-rejuvenating discovery found in leafy green plants.

"There are healing benefits with kinetin too. Clinical testing shows it helps to reverse and repair sun damaged skin, and will also protect from sunspots, lines, and dry patches. Unlike some aging products that use a sun-sensitive acid base, Kinetin skincare requires no "sun-avoidance" program. It protects and revitalizes, with no redness, peeling, or irritation. Indeed, our two, Age Decelerating products with SPF," she said, "have been awarded accreditation from the Canadian Dermatological Association."

There are a few more essentials however, to help protect your good health and your good looks this summer. Almay suggests:

• Wear a wide-brimmed hat for shade, and to protect your hair too.
• Wear sunglasses that block 99 or 100 percent of UV radiation to protect your vision and save you from crow's feet.
• Protect lips by drinking lots of water and use lipsticks with a sunscreen. Pure Tints Protective Lip Care, for example, contains an SPF 25 plus conditioning ingredients and you can get a clear, no-colour formula for children and men.
• Use your morning moisturizer in the sun. For example, if you love your Kinetin lotion with UVA and UVB protection, re-apply it as need be to your face, neck and shoulders. There is nothing like being able to count on non-irritating, hypo-allergenic ingredients.

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