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In business, lead generation is nothing but the initiating of curiosity or consumer interest for the services or products of a particular organization. Leads can also be generated for non-business-related purposes like e-mail list acquisition, list building or direct sales.

There are various ways of generating leads; however, the best and proven way of generating leads for a company is through creative marketing strategy which involves using different media tools to promote your products and services to create awareness about them. However, it is highly recommended to get professional help for creating leads for your business.