Content creators know the importance of email marketing in growing their businesses.

Thus, email marketing tools are essential to growing a business, and prices vary according to the size of your mailing list and the number of emails you intend to send.

A popular email marketing tool is ConvertKit . Their website claims to "care more" by being "easier to use" than their direct competitor, Mailchimp.

Can ConvertKit deliver on its claims? It boasts features such as unlimited emails, an integrated marketing tool, e-commerce support, and subscriber tagging and analysis.

Costs and benefits of ConvertKit? Is it worth the price?

1. What is ConvertKit?

ConvertKit is a multifaceted program that allows users to set up landing pages, create sign-up forms, and sell directly to their fans and readers.

Digital content creators have a lot to gain from ConvertKit, which offers tools to help them make their living online.

ConvertKit’s features

ConvertKit is an email marketing platform that hosts your mailing list. It lets you create email marketing campaigns to sell your products and services.

You can use the platform to create email templates, forms, and landing pages that can be customized according to your taste.

Some of their features are available on their free plan, but many are exclusive to their Creator Plan, which starts at $29/month.

Some of the main features of ConvertKit are listed below.

 The email marketing and analytics tool from ConvertKit

Analysis tool from ConvertKit:

Email marketing should be more than just cluttering up inboxes; it should integrate tactics to connect with your audience personally.

With a 98% delivery rate, Convertkit guarantees you'll never see your email in a spam folder.

They also promise an open rate of 30% on successful emails, which is higher than the industry average of 18.5%.

You can keep track of your subscribers with these tools, so that you can target your content.

Using these tools can be difficult. The process of manually tagging each individual can be very time consuming.

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ConvertKit’s email templates

The templates include three simple, clutter-free layouts that emphasize text over imagery; however, they are rather bland.

The design tool in ConvertKit can save images like your logo within its library.

There are limited integrations with Unsplash, which is a free website where images can be sourced.

You can create an unlimited number of templates * but you must be very proficient in coding to make the most of this feature.

 Sign up and Subscribe forms

For increased traffic to your website, email sign-up forms are crucial. ConvertKit offers different templates with customizable fields and designs that you can adapt to your needs.

There’s unlimited templates you can use.

Additionally, it is effective at protecting your users' information and completely compliant with the General Data Protection Regulation (GDPR).

For the templates to fit your website's style, you need to be an expert at coding.

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Landing page Templates

Landing pages are an effective way to showcase your new content and offers. With ConvertKit, you can use them to build your mailing list without yet having a website.

ConvertKit's templates are editable, and you can improve the search engine optimization (SEO) of your landing pages with them.

You can track your website's conversion rate analytics with paid plans, but they are limited.

Automated Funnels

ConvertKit’s landing page templates

ConvertKit uses an email automation tool that is visual, ideal for beginners who aren't too tech-savvy. It allows you to know when specific emails will go out and to whom.

Your subscriber's path will be created based on the rules of the automation you set up beforehand.

It is your responsibility to influence the path to making a subscriber into a loyal customer.

Only ConvertKit's paid plans offer automation, which can be difficult to use for first-time users.

What ConvertKit offers!

Free Migration

One of the most interesting features of ConvertKit is that it will let you import your mailing lists and subscriber data from any other platform. A migration team will take care of importing your data, setting up your account, and providing access after they receive the completed migration form.

You will not be able to access this support when using the free plan.After free migration, ConvertKit offers the following support:

Guides for using the software Technical Tutorials Video training Live and on-demand workshops

ConvertKit’s Price Plans

We now come to the crux of the matter -- how much does ConvertKit cost? Because ConvertKit is just an email marketing platform, it's important to point out that you must still cover the cost of anything else you might use.

ConvertKit's free plan is valid for as long as you have under 1,000 subscribers on your list.

Furthermore, it is possible to purchase the Creator plan or the Creator Pro plan, both of which offer the extended features listed above.

 Free Plan

Completely free for > 1 000 email subscribers

Email support

E-commerce

Unlimited templates

 Creator Plan

Starts at $29/month for >1 000 email subscribers

Email support

E-commerce

Unlimited templates

Free concierge migration from another platform

Automated sales funnels and sequences

Creator Pro Plan

Starts at $59/month for > 1 000 email subscribers

Email support

E-commerce

Unlimited templates

Free concierge migration from another platform

Automated sales funnels and sequences

Facebook plug-in

Newsletter referral system

Subscriber scoring

Advanced reporting and analysis

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