Email marketing is important for several reasons. Since the business around the world is constantly changing, quick responses are required by the consumers. Mail promotions and marketing are cheap and do not require a lot of investments.  Every email directed towards potential customers comes under email marketing strategies. Today, Emails are shared for every purpose:

1. Advertisements.
2. Business requests.
3. Acquiring new customers.
4. Encourage customer loyalty.
5. Sales promotions.

These are intended to build trust, loyalty and brand awareness amongst the consumers. Marketing by means of email, is a great tool for the businesses that are looking to expand, attract, engage or grow their customer base. You can build a loyal customer base following a well planned email marketing strategy.

Let's take a look at 3 Essential types of Email Marketing:

1. Newsletters - Regularly distributed publications shared with a group of subscribers comes under new letters. Newsletters are sent to readers who have chosen to receive updates from a particular organization. These are intended to build a relationship with your customer or brand. The goal is to keep a customer connected and engaged with the products and services.

2. Transactional - When you buy a product or makes a reservation, an mail is generated confirming your transaction. Hence Transactional mails are those which are sent out after certain action is triggered. These are the most engaging type of emails. Transactional mails are opened 51.3% of the time, while newsletters are just opened 36.6%. They have a captive audience; marketers usually try to insert new sales pitches into the emails.

3. Direct Emails - These are informative emails used to educate about new products, sales and special offers. Direct E-mail Marketing provides detailed information using product links, coupons, catalogs and sales flyers, to enhance the business growth.

The people that have predicted that email is going to die have been proven wrong in the past multiple times. People that preach "email marketing is dead" are those who rely solely on social media and other platforms to grow their business, which is not the best choice.

Benefits of Email Marketing:

1. It is popular with digital marketers.
2. Return on investment can be tracked.
3. Email marketing is significantly cheaper and faster than traditional mail.
4. Understanding and leveraging consumer behavior through the consumer insight.
5. Advertisers can reach substantial numbers of consumer quickly.

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Putting it all together:

Email marketing is a targeted, measurable and cost-effective marketing tool. With the internet spreading its wings rapidly, it has become the main medium for carrying information. So, do not underestimate the power of email marketing, since a well-organized email marketing campaign has the potential to grow your business magnificently. Choose an Email Marketing Service that engages subscribers, target your audience, send beautiful, responsive emails and track results.

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