It’s undeniable that Demna has a real talent for choosing the most talked-about topics for Balenciaga‘s runway shows and groundbreaking advertising efforts, serving as the creative director of the esteemed fashion house. Over the past seasons, campaigns have featured a diverse array of figures, ranging from Michelle Yeoh to Kim Kardashian.

For the latest campaign showcasing the iconic Balenciaga Le City handbag, the Georgian designer set his sights on British modeling legend Kate Moss, Chinese actress and singer Yang Chaoyue, Danish rising star Mona Tougaard, and South Korean vocalist Juyeon. To capture the essence of the campaign, Demna enlisted the renowned Mario Sorrenti to photograph a series of timeless black and white portraits.

IMAGES | FACEBOOK/BALENCIAGA