I Tried on Everything at Topshop, Arket and Weekday—These Buys Matter - 3 minutes read
Here at Who What Wear UK, we're all about delivering the latest and greatest shopping edits, as approved by our team. That's why we've created a new shopping column, The Joy of Shopping, which will see me, Joy Montgomery, heading to all your favourite stores to test out new-in pieces IRL. From summer dresses to the brands you might've forgotten about, prepare for changing room selfies aplenty. Is there something you'd like me to cover? Make sure to tweet or Instagram me your requests!
It's time to sit comfortably, make a cup of tea and ready your scrolling finger because the bumper summer edition of The Joy of Shopping is here, and let me tell you—it's a good'un, if I do say so myself. This week, I have plundered not one, but three of the big players on the high street (all of which team Who What Wear's editors regularly shop at) to uncover their new-season gems. Over to you, Arket, Topshop and Weekday.
From my recent shopping excursions, I would say that this season's biggest high-street trends can be divided into the following types. Firstly, you have the small-town American dad, who loves nothing more than to throw on his fave short-sleeved shirt with khaki shorts and a matching blazer (if he's feeling a little fancy). He is also never seen without his trusty Velcro sandals (only Teva will do) that he bought for a hiking holiday aged 18.
Secondly, you have the '90s sitcom star, who spends her Friday nights catching up with her girls over a cosmo or four (so Sex and the City) in a halterneck top, low-slung jeans and a baguette bag. Her fashion diet primarily revolves around a capsule of tie-dye separates, slinky slip skirts and plenty of white denim—all of which carry her from the busy city to her chic countryside bolthole with ease.
Finally, you have the minimalist. Hers is a game of clean-lined separates, immaculate tailoring and voluminous silhouettes (florals are not in her style vocabulary, thank you very much). It is imperative that these pieces blend seamlessly with her recently renovated Scandi-inspired home and help to keep up appearances at her monthly supper club.
Yes, they might be a motley crew, but I'm personally planning to champion a little of all three this season, and thankfully, the broad scope and scale of the high street's summer lines allow me to mix and match easily. So which 2019 style personality are you? Scroll down to see and shop my edit from Arket, Topshop and Weekday and decide for yourself.