When it comes to choosing the platform to power your company’s website, it’s essential to choose one that offers flexibility and an intuitive interface that makes your team’s job easier. The content management system (CMS) WordPress was designed to help users create high-quality websites and blogs, as well as offer valuable features that help you manage content, improve search engine optimization (SEO), and keep your website secure. Below are 10 of the biggest benefits of WordPress using to power your company’s website. 1) AFFORDABLE COSTS Unlike many platforms and CMSs, WordPress is completely free. This means that there are no fees associated with installing and using it. However, to take advantage of a lot of its features, you’ll need to have your own self-hosted installation; if you choose to go with a hosting service that charges extra for full control over your site (like lots of web hosts do), there will be additional costs involved. 2) EASY SETUP BENEFITS OF WORDPRESS WordPress is easy to set up, and it’s user-friendly enough that your employees will have no trouble publishing content to your website. If you find that you need help running your company website, there are lots of options available. For instance, many web designers offer maintenance packages that take care of daily tasks like backups, site security, and publishing schedules. Whether you hire a contractor or decide to do it in-house, running a WordPress site will always be cheaper than using an enterprise CMS solution like Drupal or Jômla. Just remember: You can never go wrong with simplicity and ease of use when it comes to operating your website. 3) POWERFUL DESIGN OPTIONS If you’re looking to add a professional touch to your company’s website, WordPress offers many advanced design options. Simply click on Appearance and then Themes in your WordPress dashboard to explore thousands of free and premium themes. From there, you can choose from a host of preset layouts, fonts, page designs, and color schemes. If none suit your needs, you can also search for custom themes or even hire someone else to develop one from scratch. There are thousands of freelance designers available through websites like Upwork that specialize in creating bespoke designs to match any company branding needs; just ensure that whatever you get is fully compatible with WP! 4) AVAILABLE PLUGINS Over a dozen plugins are available from third-party developers, such as Digg Digg, which will help you customize your site and present new ways to showcase content. Meanwhile, hundreds more plugins can be found in The WordPress Plugin Directory. Plugins add functionality to your website without any coding knowledge necessary and with very little time required to implement them. Using WordPress has countless benefits that directly translate into real value for you, whether your site is used by clients or customers. Before getting started creating a site using a custom design or theme framework like Genesis, it’s wise to take stock of what it can do out-of-the-box. You might just discover there’s no need to roll up your sleeves and write code after all! 5) ENHANCED SECURITY FEATURES Many small businesses worry about their website’s security. WordPress is widely used because it offers a wide range of features that enhance security, including automatic malware and hack protection, built-in firewalls, and instant system updates. These features help small businesses protect against data breaches, so they don’t need to hire an outside company to handle web security. Additionally, many users install Wordfence free firewall plugin to monitor access points, limit login attempts and keep up with suspicious activity on a website. With these plugins in place, it will be much more difficult for cybercriminals to gain access to a site’s server or databases. 6) UNLIMITED WEBSITES CAPABILITY WordPress offers an unlimited websites capability, allowing you to host many sites from one single installation. Without changing your URL or other elements across your various platforms, you can create multiple sites that are all easily administered from a single dashboard. If you’re working on several different projects—or even just need to organize content by the target audience—WordPress is ideal for keeping each project clean and separate from one another. That way, if users need to reference your work or contact you through a particular channel, they can do so with ease. The fact that it’s easy to make changes across multiple websites is especially useful if you change roles within your company regularly or work with external agencies. 7) ACCESSIBILITY ACROSS MULTIPLE DEVICES AND BROWSERS According to Wikipedia, 59% of adults own at least one device capable of accessing a mobile Internet connection, and about 50% own two or more such devices. The problem is that many companies don’t have a website designed to handle these multi-device environments. Some create separate versions for different platforms; others design layouts that only work well on desktop browsers. Either way, you’re throwing out potential customers because your company has failed to make its website accessible across multiple devices and browsers—the same mistake it made when customers were limited to desktops with web browser software installed on them. A website should be viewable and navigable by anyone with any device connected to the Internet. 8) HIGH GOOGLE RANKING RESULTS According to Google, websites that run on WordPress have a higher rate of ranking in search engine results compared to those that do not. The databases for these websites are also highly secure and resistant to hacking attacks. This is because it uses wp-DB-backup to ensure data integrity. Additionally, companies can integrate their website with Google Analytics using Google Webmaster Tools, giving them complete control over their website’s content. It’s also easy to modify CSS codes without having any prior experience in coding. 9) ON-PAGE OPTIMIZATION TOOLS AVAILABLE There are some great on-page optimization tools that you can use to get an idea of how your page will appear in search engines. Yoast is one such tool. This particular tool has a range of free plugins as well as paid professional versions which can be used alongside premium WordPress themes. There are also other tools available and it’s worth having a play around with a few to see what works best for you. 10) LONG-TERM SUPPORT AND MAINTENANCE The biggest difference between WordPress and other platforms is that it has a large and active community. Because of its size, you’ll rarely run into issues that aren’t already well-documented and addressed. When you run into something you can’t figure out, help is usually just a search engine away. This long-term support and maintenance make your site more secure because others are constantly finding problems in their sites and addressing them. Since they share what they find, it helps keep your site running at peak performance.