Sabrina Carpenter, Irina Shayk, Anok Yai, and others star in Marc Jacobs’ new Slack Handbag campaign. Marc Jacobs is known for constantly changing up his photographers for different ad campaigns. Recently, he has worked with photographers like Tyler Mitchell, Tyrone Levon, Juergen Teller, and Harley Weir. Now, Carin Backoff joins the list with Jacobs’ latest campaign.

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This Summer 2024 campaign highlights ‘The Sack Bag,’ introduced earlier this year, featuring a diverse cast that embodies the essence of the handbag. Sabrina Carpenter, Vittoria Ceretti, Irina Shayk, Anok Yai, Charli XCX, and Gabriette appear in this lively and colorful campaign. They are all styled by Alastair McKimm and photographed against a gray backdrop in Backoff’s studio.

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