Cognitive biases refer to the notion of deviation of the judgment from reality, they are generally not conscious and sometimes constitute the weaknesses of expertise or logic.

Among these cognitive biases that are particularly manipulative for those who know how to use them.

The "SHORT TERM-STORE EFFECT".

Clyde Miller https://mondediplo.com/2000/12/15shopping has carried out work on this subject on the INFANTILE PSYCHOSEDUCTION implemented by brands such as McDonald's or IKEA by integrating children's games into their stores.

 In this way, they anchor the notion of pleasure in the future adult-consumer, whom they thus find a way to build loyalty thanks to the emotional memory of youthful memories.

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