Hollywood Celebrity Leonardo DiCaprio Invest In Champagne Telmont - 3 minutes read
Image: Telmont
Leonardo DiCaprio, a Hollywood celebrity, has purchased a stake in the French sparkling wine Telmont. Remy Cointreau, the majority owner of the century-old champagne house since 2020, confirmed the news. Prior to this announcement, Telmont had already laid out a series of environmental goals last summer.
“We have an ambitious target to convert 100 per cent of our cultivated areas – our Telmont Estate vineyards and those of our partner winegrowers – to organic agriculture by 2031,” according to the brand’s website.
Telmont is changing the way it cultivates its fruits and vegetables, as well as eliminating the lavish gift boxes that typically accompany the purchase of a champagne bottle. The material used to make these bottles is also 100 percent recyclable.
Image: Telmont
Telmont is also shifting its onsite operations to more sustainable energy sources, such as solar energy. This environmentally friendly effort is supplemented by the use of electric vehicles (EV) throughout the estate. On the supply chain side, the brand is reducing its carbon footprint by collaborating with product companies that have received an excellent Corporate Social Responsibility rating.
Speaking on this new venture, the Oscar-winning actor said: “Champagne Telmont, together with its partner winegrowers, has set its sights on producing 100 per cent organic champagne, ensuring a completely sustainable production lifecycle in the coming years.”
“From protecting biodiversity on its land, to using 100 per cent renewable electricity, Champagne Telmont is determined to radically lower its environmental footprint, making me proud to join as an investor.”
DiCaprio’s latest move follows a string of financial investments in sustainability-focused businesses such as lab-grown meat startups Aleph Farms and Mosa Meat. DiCaprio called for greater attention to the effects of climate change in his Oscar acceptance speech in 2016.
Eric Vallat, CEO of Remy Cointreau, shared: “I am delighted to welcome Leonardo DiCaprio to our beautiful House. He carries, with its own aura, a commitment, and values at the service of sustainable and responsible development.”
“These values, which are also ours, are perfectly reflected in our attachment to the terroir and in our ambitions. The House of Telmont can rely on the know-how of its teams, the support of the Remy Cointreau Group and now the strong commitment of our new partner”.
In other news, LVMH acquired a 50% stake in rap artist Jay-Z‘s champagne brand name, Armand de Brignac, in February 2021. The move was seen as a step toward appealing to a younger audience.