The anti-counterfeiting packaging market size was valued at USD 138.77 billion in 2022 and is projected to reach a valuation of USD 148.82 billion in 2023. The market is expected to reach USD 255.41 billion by 2030 with a CAGR of 8.02% during the forecast period. Anti-counterfeiting packaging refers to the packaging solution which is used to prevent the production and sale of several counterfeit products. Demand for counterfeit protection in many end-use industries, such as food and beverages, healthcare & pharmaceuticals, consumer electronics, luxury goods, and others is set to drive the market growth. Fortune Business Insights™ shares this information in its report titled “Anti-Counterfeiting Packaging Market, 2024-2030.”

Segmentation

RFID To Lead Due To High Usage In Food & Beverages And Pharmaceutical Industries

On the basis of technology, the market is divided into RFID, holograms, and barcodes. RFID to dominate and is anticipated to hold the largest share as RFID is highly used in the food & beverages and pharmaceutical industries. The medical sector highly uses anti-counterfeit technologies for organizing the records of medicinal products and prevent them from falling into counterfeiting acts.

Healthcare & Pharmaceuticals To Dominate Due To Rising Demand For Anti-Counterfeiting Products

On the basis of end-user, the market is classified into food & beverages, healthcare & pharmaceuticals, industrial & automotive, consumer electronics, and others. Healthcare & pharmaceuticals segment holds the largest market share is set to lead due to rising demand for anti-counterfeiting products owing to the increasing sale of fake drugs.

Based on geography, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Report Coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Source- https://www.fortunebusinessinsights.com/anti-counterfeiting-packaging-market-102692 

Drivers and Restraints

Government Regulations and Elimination of Counterfeit Goods To Drive Market Growth

Increasing support from the governments for anti-counterfeiting technologies is anticipated to drive the anti-counterfeiting packaging market growth. Government regulations and elimination of counterfeit goods in several developed and developing economies. Favorable policies in the food and healthcare packaging sectors are also driving market growth. The rising innovations for developing of secure packaging for use in several end-use industries are anticipated to further contribute to the market growth.

However, high costs and unawareness amongst consumers of anti-counterfeiting technologies are expected to hamper market growth.

Regional Insights

North America To Lead Due To Demand From Various End-Use Industries

North America dominated the anti-counterfeiting packaging market share owing to the demand from various end-use industries. The region stood at USD 49.71 billion in 2022 with rising demand for the products enabled the track & trace technology.

Europe has the second-largest market share due to the growing use of RFID technology and the adoption of this packaging in the food and pharmaceutical industries.

Competitive Landscape

Market Players Operating In the Industry Are Focused On Delivering Advanced Packaging Solutions

The key market players are CCL Industries Inc., 3M Company, Zebra Technologies Corporation, SML Group, SICPA Holding SA, and others. Market players operating in the industry are focused on delivering advanced packaging solutions and constantly focusing on expanding their customer base across the regions and innovation.

Key Industry Development

• October 2022- Gerresheimer and Merck developed a digital twin solution for maintaining traceability and trust in the pharmaceutical supply chain. Both companies have collaborated and developed a Proof of Concept (PoC) for offering the primary packaging with a unique ID to access its trustworthy digital twin.

List of Key Players Profiled in the Market Report: -

• CCL Industries Inc. (Canada)
• 3M Company (U.S.)
• Zebra Technologies Corporation (U.S.)
• SML Group (China)
• SICPA HOLDING SA. (Switzerland)
• Avery Dennison Corporation (U.S.)
• (Switzerland)
• (U.S.)
• BrandWatch Technologies (U.K.)
• Impinj, Inc. (U.S.)