Chanel‘s advertising campaigns are on a mission to take us to as many French hotspots as possible. Pre-Fall 2021 was spent in Chenonceau, Fall 2021 was spent on the slopes in Megève, and Cruise 2022 was spent on a beach in Provence. For Spring 2022, the French fashion house takes us to a stunning château in the countryside of Marseille. For the eighth time, Inez van Lamsweerde and Vinoodh Matadin photograph Vivienne Rohner in the Spring 2022 collection, which pays homage to Karl Lagerfeld‘s iconic Chanel creations from the 1990s.

IMAGES: CHANEL.COM