BTS 

BTS also known as the Bangtan Boys, is a South Korean boy band formed in 2010 and debuting in 2013 under Big Hit Entertainment.  

The septet—consisting of members Jin, Suga, J-Hope, RM, Jim in, V, and Jung kook—co-writes and co-produces much of their own material. 

Originally a hip hop group, their musical style has evolved to incorporate a wide range of genres; their lyrics have often discussed mental health, the troubles of school-age youth and coming of age loss, the journey towards self-love, and individualism. Their work also frequently references literature, philosophy and psychological concepts, and includes an alternate universe story line. 

Why are BTS so successful? 

There are four reasons that BTS have become as popular as they have. 

1. The Music 

With K-pop growing in popularity, they're simply making the music that people want to listen to!  

According to Billboard, their album 'Love Yourself: Tear', which is sung in Korean, became "the first primarily foreign-language No 1 album in over 12 years." 

Not only that, but many people say that the subject of their music has played a part in their success. 

While many K-pop songs are about relationships and love, BTS cover subjects that other bands may not like bullying, elitism and mental health. 

2. Their performance 

There's no point having amazing songs if you can't sell them to the world - and BTS have got this down to a fine art. 

With their slick dance routines and extremely impressive music videos, they've attracted a loyal group of fans who have fallen in love with their music even more. 

Mr Son, the band's choreographer, explains: "Music videos seem to be one of the most important factors. Messages from an artist can be delivered more effectively." 

To polish their performances, BTS practice for hours. For their debut performance, they were working at it for 12 to 15 hours a day to get it right. Well, it certainly paid off! 

3. The internet 

Social media has also allowed the group to connect with their followers on a really personal level and gather fans across the world. 

Not only that, but they also engage with their fans via the internet in a different way to other groups like them. 

Unlike many other bands, pop culture expert Kim Hern-sik says BTS are actually managed by quite a small agency and are allowed to do what they want a bit more. 

4. The fans  

No band can have success without its fans and BTS has some of the most loyal, dedicated fans that the world has EVER seen with 19.4 million followers on Twitter and 23.7 million on Instagram. 

Known as the ARMY, it was the fans who cast an unbelievable 300 million online votes to ensure that the group won their Billboard award. 

With numerous pages, profiles and sites set up all over the world by adoring followers, fans spend hours posting content, sending messages and sharing their love for the seven boys. 

SUMMARY 

At the beginning of the “Life Goes On” music video, the logo of BTS’ Korean record label Big Hit Entertainment is displayed with the label’s the tagline “Artist & Music for Healing.” In that sense, BE may be the most on-brand album BTS has ever made, recognizing hardship while offering healing and hope and a way to look past our current pain. It’s what BTS has been about since the start of their career.