How To Run A Business On Amazon 2024 - 5 minutes read
This is a normal model for running a business on Amazon
Step 1 – Find a Supplier
First of all, you need to find a reliable wholesale supplier who stocks products that could make a profit when sold on Amazon. Here’s how…
- Pick a top-level category you want to sell in. As a random example, let’s say “Pet Supplies”.
- Identify wholesale suppliers for this category with a quick Google Search.
- Visit the supplier’s website and sign up to become a “dealer” or “vendor”.
- Then access their product catalog.
Step 2 – Identify Opportunities
Once you have found a supplier, the next thing you need to do is search their catalog for products that are ALREADY selling successfully on Amazon and create a list of potential opportunities.
We are looking for products that have…
- A PROVEN sales history (which we can tell by looking at “review” stats on Amazon)
- HIGH margin (ie. The wholesale unit cost vs the sales price on Amazon)
- LOW number of other sellers. (which we can tell by looking at the ‘other sellers’ section on the Amazon listing).
Step 3 – Pinpoint a Winner
After completing Step 2, you will have a list of product opportunities. Now we need to finalize which one we’ll move ahead with by running two final ‘sanity check’ tests.
Test 1. Check Recent Reviews: By examining the number of reviews a product has received in the last 30 – 60 days, you can CONFIRM its current popularity and BE SURE the product is selling NOW.
Again, you can check this in the reviews section of an Amazon product listing by looking at the dates that the most recent reviews were published.
Test 2. Check The Long-Term Sales Data: The second sanity check involves using a special online tool that checks the long-term data of a particular product and provides insights into its sales history on Amazon. You want to ensure that the product has a steady or growing sales volume.
At this point, we would have whittled down our opportunities list to ONE potential winning product to start off with
Step 4 – Set Up The Listing
The next step is to list the product on Amazon.
Listing a product on Amazon is usually time-consuming because you need to choose the category as well as create keywords, titles, descriptions and images.
But in this case, you are selling a product that is ALREADY on Amazon.
This means MOST OF THE WORK IS ALREADY DONE.
Here’s the process…
- Register an account on Amazon Seller Central.
- Search for the product within your Amazon dashboard.
- Enter how many units you are going to have to sell, and the price that you want to sell them at.
Stage 5 – Send In Products
Once you have listed the product, the next step is to purchase product inventory from the supplier.
Once you have received the inventory, prepare the units to be shipped to an Amazon fulfillment center so Amazon can send them to buyers directly, when they get sold.
Here’s how…
1. Prepare Your Products: Login to your Amazon Seller account then print and attach the labels that Amazon provides to each of the products.
2. Create a Shipping Plan: This is where you let Amazon know the number of boxes you’ll be sending, the number of items in these boxes, the nature of the items, the dimensions of the boxes, and their weight.
Then get them sent into Amazon using their deeply discounted inbound UPS shipping rates. And that’s it!
Note: If you were doing this the “old” way, you could use a 3rd party company to do all this for you. (although with the shortcuts we’ve developed, this WON’T be necessary)
Step 6 – Kick-Start Sales
The next step, and undoubtedly the most exciting one, is when you start selling!
The amazing thing about this (assuming the research has been done correctly!) is that people will ALREADY be searching for the product on the Amazon marketplace.
This means you simply take advantage of Amazon’s existing customers and MONSTER traffic.
You don’t need to do any marketing whatsoever or pay for ANY ads. The traffic EXISTS ALREADY and is FREE.
Quite simply, the objective now is to sell through all the inventory, restock, and keep on selling.
Step 7 – Begin Scaling Up
#1: Rinse and repeat the steps. Once you have your first product live, identify ADDITIONAL products, get them out to the Amazon marketplace, snowball your sales and increase your revenue.
#2: Expand your marketplaces. Scale further by pushing your BEST SELLING products out to Google Shopping, Microsoft shopping along with Facebook Marketplace.
This will allow you to put them in front of thousands more potential buyers for no additional cost and could dramatically help build your business.
So that’s it… The OLD way of running an Amazon Wholesale business explained
Yes, there could be. For instance…
- Finding, calling and registering with reputable suppliers who have a large number of viable products available. (You need credibility, you need to pick up the phone, and sometimes getting approval from top suppliers can be tricky!)
- Identifying winning products that have the potential to generate profits. (There are THOUSANDS out there, but you need experience and knowledge to identify them successfully).
- Handling Products: Home storage, labelling, shipping to Amazon – and other complex procedures.
- Scaling up effectively and managing lots of different moving parts, all at the same time.
Today, I want to introduce a new way that A HUGE IMPACT in 2024 and completely change the game
What I can tell you right now is that to start making sales with this system could become a WHOLE LOT SIMPLER – because, with these shortcuts, the process breaks down to…
To learn more about how this system works, you can read here