I ntroduction D efinition D oes socail media marketing Work? I ntroduction Social Media Optimization (SMO) is the process of raising awareness about a product, brand or event, news, to generate viral publicity and to use many social media outlets and communities. Social media optimization includes RSS feeds, social news and bookmarking sites, as well as the use of social media sites and video and blogging sites. SMO is similar to SEO (Search Engine Optimization), in which the goal is to drive traffic to your web site and to reach traffic. D efinition Social Media Optimization (SMO) uses many generators to increase awareness of a product, service brand or event. Types of social media include RSS feeds, social news and bookmarking sites, social networking sites such as Facebook, Twitter, Instagram, YouTube website and blogging site. SMO is similar to search engine optimization, in which to generate targeted web traffic and to increase awareness for a website. In general, social media optimization refers to optimizing a website and its content so that more users can be encouraged to use and share website links on social media and networking sites. SMO also refers to the software tools that automate this process, or to website experts who initiate this process for customers. SMO’s goal is to create strategically interesting online content, which includes well-written text-to-digital photos or video clips that catch people from a website, through WebLink Share with your social people. Media links and friends are common examples of social media engagement “Like and Commenting, Posting, Posting, Embeding, Sharing and Promotion The Post”.Social media optimization, an effective way of implementing Online Reputation Management (ARM), which means that if a person makes a poor review of a business, then the SMO strategy can ensure that the list of searches is negative feedback The result of the engine is not the first link In the decade of 2010, social media sites overtake TV as a source of news for young people, news organizations have become more dependent on social media platforms to generate web traffic. The Economist and many large organizations such as publishers employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technologies to generate high volume of web traffic. Are. are doing. Social media optimization is becoming an important factor in search engine optimization, which is the process of designing websites and social media in such a way that its ranking is as high as search engines.As soon as search engines use social network recommendations such as Facebook, Tumbler, Twitter, YouTube, LinkedIn, Zintrest, Reddit, Instagram and Google to rank pages in search engine results pages. The implication is that when a user shares or “likes” a user on a social network, then it is counted as the “vote” for the quality of that webpage. Thus, according to websites properly ranked in search engine results pages, search engines can use such votes. Apart from this, as it is more difficult to raise the scales or influence search engines like this, search engines are putting more stocks in social search. It has greatly increased the importance of the presence of social media in search engine optimization, coupled with rapid personal search, based on interests and location. Due to personalized search results, location-based social media is present on websites like Yelp, Google Places, Foursquare and Yahoo! Locals have become increasingly important. While social media optimization is related to search engine marketing, it is different in many ways. Primarily, SMOs focus on running web traffic from many sources other than search engines, though better search engine ranking is also a benefit of successful social media optimization. In addition, SMOs are useful to target specific geographic areas and reach potential customers. It helps lead generation (finding new customers) and contributes to higher conversion rates i.e., converting people who are not already sold to people who are interested in a brand or organization. Social media optimization is linked to the technique of viral marketing or “viral seeding” in many ways, where words of mouth are created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can take advantage of viral marketing power; For example, 80% of activity on Pinterest is generated through “repeat”. In addition, by following social trends and using alternative social networks, websites can also keep current followers in order to attract new ones. This allows businesses to create online traffic and attendance, which links back to the company’s website for all traffic. For example, with an effective social bookmarking campaign, not only can increase website traffic, but also the ranking of the site can be increased. Similarly, blogging and blogging in special blog search engines creates a similar result with the content of blog sharing through the use of RSS. Social media optimization is an integral part of the online reputation management (ORM) or search engine reputation management (SERM) strategy. Like search engine optimization, SMO can drive traffic to a website. However, SMO differs from SEO in some important ways. Search engine optimization uses strategically placed HTML code, keywords, and tags to drive traffic to a particular website; Social media optimization takes content for users. While SEO can punish a site repeating its message, SMOs reward those whose messages are repeated on multiple platforms. In fact, SMOs led to the use of share icons, making it easier to forward an item across channels. SEO draws users to create content on the site that created it, while SMOs facilitate the flow of content where influential people are. With the increase in “walled gardens” social media communities such as Facebook and Twitter, more users distribute information about their personal connections through links and retweets. As a result, adding people has become an influential arbiter of relevance, and this relevance can also mean that the content surface on search engine result pages is higher, making it easier for others to find. As a result, social media optimization becomes an online version of valuable word of mouth publicity. Social media increases the gatekeeping barrier created by editors and writers and allows citizens to record conversations that have largely eroded media authority. Social media differs from the traditional mass media model – the source-message-channel-receiver (SMCR) – in which a sender transmits a message through a given channel, which is then translated and for response from the intended receiver Delivered with limited opportunity. . According to scholars Emily Metzger and Albert Marugi, this mass-media pervasive model is cursing interactive media technologies that impact audiences more. Optimizing social media is not limited to marketing and brand creation. Increasingly, smart businesses are integrating social media partnerships as part of their knowledge management strategy (i.e., product / service development, recruitment, employee engagement and business, brand creation, customer satisfaction and relationships, business development and more) . In addition, social media optimization can be applied to promote a community of related sites, allowing a healthy business-to-consumer (B2C) relationship. According to technologist Danny Sullivan, the term “social media optimization” was first used and described by marketerThe term social media optimization was first coined in 2006 by blogger Rohit Bhargava. In the same post Bhargava established the five important rules of social media optimization. Bhargava believed that by following his rules, anyone could influence the levels of traffic and engagement on their site, increase popularity, and ensure that it ranks highly in search engine results. An Other additional 11 SMO rules have since been added to the list by other marketing contributors. The 16 rules of SMO, according to one source, are as follows: 1. Increase your linkability 2. Make tagging and bookmarking easy 3. Reward inbound links 4. Help your content to “travel” via sharing 5. Encourage the mashup, where users are allowed to remix content 6. Be a user resource, even if it doesn’t help you (e.g., provide resources and information for users) 7. Reward helpful and valuable users 8. Participate (join the online conversation) 9. Know how to target your audience 10. Create new, quality content (“web scraping” of existing online content is ignored by good search engines) 11. Be “real” in the tone and style of the posts 12. Don’t forget your roots; be humble 13. Don’t be afraid to experiment, innovate, try new things and “stay fresh” 14. Develop an SMO strategy 15. Choose your SMO tactics wisely 16. Make SMO a key part of your marketing process and develop company best practices. Bhargava’s initial five rules were more specifically designed to SMO, while the list is now much broader and addresses everything that can be done across different social media platforms. According to author and CEO of TopRank Online Marketing, Lee Odden, a Social Media Strategy is also necessary to ensure optimization. This is a similar concept to Bhargava’s list of rules for SMO. Does Social Media Marketing Work? The Social Media Strategy may consider · Objectives e.g. creating brand awareness and using social media for external communications. · Listening e.g. monitoring conversations relating to customers and business objectives. · Audience e.g. finding out who the customers are, what they do, who they are influenced by, and what they frequently talk about. It is important to work out what customers want in exchange for their online engagement and attention. · Participation and content e.g. establishing a presence and community online and engaging with users by sharing useful and interesting information. · Measurement e.g. keeping a record of likes and comments on posts, and the number of sales to monitor growth and determine which tactics are most useful in optimizing social media. According to Lon Safko and David K. Brake in The Social Media Bible, it is also important to act like a publisher by maintaining an effective organisational strategy, to have an original concept and unique “edge” that differentiates one’s approach from competitors, and to experiment with new ideas if things do not work the first time.[2] If a business is blog-based, an effective method of SMO is using widgets that allow users to share content to their personal social media platforms. This will ultimately reach a wider target audience and drive more traffic to the original post. Blog widgets and plug-ins for post-sharing are most commonly linked to Facebook, Google+, LinkedIn, and Twitter. They occasionally also link to social media platforms such as StumbleUpon, Tumblr, and Pinterest. Many sharing widgets also include user counters which indicate how many times the content has been liked and shared across different social media pages. This can influence whether or not new users will engage with the post, and also gives businesses an idea of what kind of posts are most successful at engaging audiences. By using relevant and trending keywords in titles and throughout blog posts, a business can also increase search engine optimization and the chances of their content of being read and shared by a large audience.[11] The root of effective SMO is the content that is being posted, so professional content creation tools can be very beneficial. These can include editing programs such as Photoshop, GIMP, Final Cut Pro, and Dreamweaver. Many websites also offer customization options such as different layouts to personalize a page and create a point of difference. Source: Social media statistics Social media usage is increasing 3.48 billion people now use social media. This is an increase of 9% over the previous year. Put another way: 45% of the world’s total population is using social networks. In the past year, 366 million new people started using social media. These days more than one lakh new people join social media. 1. Make sure your content is noticeable and shareable: No matter how effective your content is, it will not receive any traffic. As long as the people you are targeting engage it through liking, commenting and sharing. The only way to generate interest and maintain readers interest. Relevant to your target audience and perfectly timed to optimize your content for maximum impact. Can through Methods: A. Write motivational content: Be sure to write compelling content that is very relevant to your target audience, released in a timely manner, perhaps even controversial. Again, the goal is maximum user engagement by ensuring that your content uses proper grammar and sentence structure and of course correct spelling. So take care when preparing your ingredients together. B. Add Content on a Regular Basis. Add new content to your site regularly because most social media networks store posts quickly within hours after being published. And by constantly posting new content, your visitors will keep coming back to learn about new insights in your area of ​​ expertise. Set up an editorial calendar for your posts on a weekly basis and create content that is trending, popular and that your target audience wants to hear. Above all, always make sure that you never endanger for quantity when posting content, so be sure to exclude content that is unique and of high readability. C. Add media-rich elements to your pages: Visual content that is more engaging, engaging and engaging always generates more interest with most viewers, so shame on adding photos, embedded videos and infographics or other forms of media. is. Do not be your own stuff. All social media platforms have a lot of tools that are capable of incorporating multimedia content. Making media work in your content marketing strategy makes your profile more interesting, memorable and engaging for readers. D. Share your content easily: Ensuring that your content is easily shared is very important. This means that whenever you can, you need to promote and promote your content on social media networks. Encouraging people to share their content in their social media circles is even more important. By allowing your content to be easily shared, your search engine rankings can improve in a positive way and the benefits of social media can play a big role for SEO. – Bonus: 4 ways to share your content on social media… Start by ensuring a social share tool bar in your site; Reliable. Statistics have shown that it increases incredibly by up to 700%! As long as it is done slowly without pushing too much, do not be afraid to share or like. This is true for requesting comments from readers. The trick is to fix it; For example, a simple ‘what is your story? Do you want to be part of the conversation? ” will suffice. Make sure that all your content has a subtle CTA (call to action) and is placed strategically in the article. 2. Use social media analytics to your advantage: Like search engine optimization, you make sure to track all your SMO efforts using social media analytics. This can be done efficiently through Google Analytics using UTM code. These are short URLs that allow a marketer to attribute the traffic received from social networks to a particular campaign or channel. Additionally, you can also get a complete picture of the impact that your SMO strategy has. A well-built and useful social media analysis tool will give you important information that will ensure that you are on the right track. Unavoidable information from social media analytics includes: A. Expand: This is the average number of ‘posts’ and ‘retweets’ that your post gets. B. Economic Value: This is social media ROI (return on investment). C. Cheers: It measures the number of ‘votes’ (likes or +1 likes) your posts receive. D. conversion rate: This is simply the average number of comments and comments your post receives. 3. Experiment with optimal posting time Through trial and error, find the optimal posting times that work well for your target audience. There are many statistics floating around online that claim to give marketers optimum time to post on social networks. However, the reality on the ground is that optimal posting times are dependent on your audience. While some of these figures will help you get started, the only way to get it right is to look at it and see what is best for a specific audience. Once you have determined what works best for your audience, record a time schedule that meets the needs and expectations of your audience. 4. Hashtag is your friend in the world of SMO: In addition to helping you find new people, the hashtag also gives your audience a way to find you. They have become synonymous with social media marketing; In fact, most social media platforms such as Instagram, Facebook, Twitter and Google+ include the use of hashtags. In addition to making it easier to track trending topics, hashtags also help categorize social media posts. They are also quite entertaining. – Bonus: 3 power tips to use hashtags more effectively… Add popular hashtags to your niche and include them in your posts, use hashtags for important information about your niche or interact with your brand. Take the privilege to create your own hashtag; This can help you create a promotion, marketing campaign or a discussion around a competition. 5. Work on optimizing your social media profile Although creating an online social media profile seems like a simple task, it is an area of ​​ social media optimization that is often overlooked or neglected. The profile page is the foundation of having a strong footprint in any social media platform. If it is ineffective and weak, it is extremely difficult to create anything valuable on top of it. Here is what it takes to make a strong Profile: A. your username To avoid any confusion, just use your company name. B. Profile photo: It is recommended that you use your company logo as your profile photo. Alternatively use a picture that relates to your brand, is memorable and attracts the attention of the audience you are trying to reach. C. cover image: An opportunity to show what your brand is. D. Bio: Use simple language to clearly state what your company does; If possible, include a trackable link to the bio on your website. Also try to use relevant keywords in your bio to increase visibility. E. Fill all information: Social networking sites such as Google+, LinkedIn and Facebook allow you to enter a lot of information, so take your time and create a profile that is completely complete and stands out for your audience. Conclusion If implemented, these five social media optimization tips will give you a more strategic approach to marketing on social media sites and significantly enhance your results. If this article was useful or beneficial for you in any way, please do not hesitate to share it!