Donor Statements: Telling the Story of Your Data

Information and technology are at the center of everything we do. This is something highlighted often here on npENGAGE as we think about new ways the landscape of fundraising is changing due to the world becoming smaller and more transparent.

Private foundations, public charities and other social good organizations have an IRS Form 990 online, open to the public eye at any time. Data tells a story, and it’s important that your organization ensures that the correct narrative is being told about your data. In the social good world, storytelling is vital for success, and arguably one of the most important stories to tell is the journey of your donor’s funds.

Almost every day, we log into our personal online bank accounts to manage money and pay bills. We can clearly see and know where the money is coming from, and where it is going, and we are starting to expect more of the same from the companies, governments, and organizations we interact with. This is where the idea of donor statements comes in. Donor statements can help you inform donors about the breadth of impact their donations have made, leading them to feel good about their choice to donate to your organization, and trust that any possible future gift will be handled the same.

In a recent episode of The sgENGAGE Podcast, Episode 101: Building Trust and Accountability with Donor Statements, industry expert Pamela Gignac, Vice President of Development at JMG Solutions, shared strategies and best practices for using donor statements to position your organization for your donors who are expecting more.

Here are some of the tips that Pamela shared to get started with donors statements:

Listen to the full episode to learn even more about how to add value to your donors with donor statements: Episode 101: Building Trust and Accountability with Donor Statements.

Source: Npengage.com

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