Prada continues to strengthen its bond with Scarlett Johansson. After welcoming Johansson as the face of the iconic Prada Galleria handbag in 2023, Miuccia Prada repeats the collaboration for 2024. In the latest campaign highlighting one of Prada’s most iconic handbags, which debuted in 2007, Johansson reunites with Oscar-winning director Jonathan Glazer for the first time since 2013’s “Under The Skin.”

In what Glazer describes as “an exploration of the depth of the craft of performing,” the acclaimed American actress is depicted dashing from a building and into a yellow cab, all captured on location in New York City. Throughout the cinematic spot, Scarlett carries a large studded leather version of the Prada Galleria, meticulously crafted from over 80 individual pieces and assembled entirely by hand.

IMAGE | PRADAGROUP.COM