Brand Identity

Many people believe a brand only consists of a few elements – some colors, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

The identity or ‘image’ of a company is made up of many visual devices:

A Logo (The symbol of the entire identity & brand)

Stationery (Letterhead + business card + envelopes, etc.)

Marketing Collateral (Flyers, brochures, books, websites, etc.)

Products & Packaging (Products sold and the packaging in which they come in)

Apparel Design (Tangible clothing items that are worn by employees)

Signage (Interior & exterior design)

Messages & Actions (Messages conveyed via indirect or direct modes of communication)

Other Communication (Audio, smell, touch, etc.)

Anything visual that represents the business.

To find a best Graphic Designer on internet now a days is not so hard. There are many websites promoting high end graphic designers, But the thing you need to check is their portfolio, delivery time and Payment method before hiring anyone for your company branding.

Best Regards.