Saint Laurent‘s latest advertising campaign imagery is a testament to its top-tier quality. Known for transforming muses like Penelope Ternes, Loli Bahia, Ajus Samuel, and Eva Herzigova into enigmatic femme fatales through the lens of Juergen Teller or capturing icons like Diana Ross with David Sims, the brand continues to captivate. The new womenswear Fall 2024 campaign has arrived, featuring Bella Hadid in her debut Saint Laurent campaign.

She is joined by models Penelope Ternes and Liu Wen, actress Kiko Mizuhara, and Blackpink’s Rosé. Creative director Anthony Vaccarello, who has been at the helm since 2016, enlisted Saint Laurent regular Gray Sorrenti to shoot the campaign. The striking visuals were captured at a sprawling mid-century property in Los Angeles, California, showcasing Vaccarello’s vision and his dynamic cast.

IMAGES | FACEBOOK/SAINTLAURENT