Karim Sadli’s photography has become inseparable from Chanel. As the creative director of the renowned French fashion house, Virginie Viard has collaborated with the Paris-based photographer to capture various Chanel campaign imagery. Sadli was entrusted with shooting the Fall 2019 campaign, which marked the final collection by the late Karl Lagerfeld. Subsequently, he has photographed top models for Cruise 2020 and Lily-Rose Depp for Cruise 2021, among others. Following his work on last year’s eyewear campaign, Sadli returns for the 2024 edition, photographing models Loli Bahia, Liu Wen, Alaato Jazyper, and América González against a sleek white backdrop. The result is a series of timeless and polished portraits, showcasing Chanel’s latest frames inspired by the 70s and 80s with irresistible charm.

IMAGES | FACEBOOK/CHANEL