Many companies - and the marketing teams that support them - are rapidly adopting intelligent technology solutions to encourage operational efficiency while improving the customer experience.

Through these platforms, marketers are able to gain a more nuanced, comprehensive understanding of their target audiences.

The insights gathered through this process can then be used to drive conversions while simultaneously easing the workload for marketing teams. 

What is Artificial Intelligence (AI) Marketing?

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts.

AI is often used in marketing efforts where speed is essential.

AI tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency.

For many of today’s marketers, AI is used to augment marketing teams or to perform more tactical tasks that require less human nuance. AI marketing use cases include:  

• data analysis
• natural language processing
• media buying
• automated decision making
• content generation
• real-time personalization.