Image: Liz Collins for Parfums Christian Dior

This March, Dior Beauty will relaunch a new campaign for the Dior Addict lipstick collection. Jisoo of Blackpink, starlet Anya Taylor-Joy, and French artist Sharon Alexie have been chosen to front the campaign. The legendary Dior Addict lipstick, which was originally designed as a fashion accessory, receives a reinterpretation. The new collection was created with the help of Peter Philips, Dior Make-creative up’s and photo director. It is made up of 90 percent natural ingredients and is infused with floral lip care. The lipsticks also allow for extreme shine and emphasize liberated femininity.

The campaign film, shot by Liz Collins, features each amazing lady in their component and where they are most creative. With the tagline “the new shine lipstick”, we see Korean singer Jisoo with a corded mic, British-American model Taylor-Joy modeling, and French artist Alexie creating art. The contrast between fluid activities and short-lived shots creates a sense of awe and also need.

The French luxury house has certainly chosen glowing and fitting women as the faces of the renowned lipstick. According to WWD, Dior stated that each talent “flaunts her own confident style, her highly creative world and, above all, her personality”. The stills show each talent with dazzling lips and a silver Dior bag — simple yet fiercely bewitching. The product shots will be up on Dior’s beauty-owned digital channels on 1 March.

Image: Liz Collins for Parfums Christian Dior

The new Dior Addict collection will be available in four beautiful, refillable cases: metal silver, traditional black lacquer, raw denim, and pink quilted leather. With 40 shades, the collection includes fan favorites such as the block red Dior 8 and Christian Dior‘s reimagined 100 Nude Look. In other beauty news, Louis Vuitton’s Les Extraits Collection now has five new structures. The wonderful fragrances, created by perfumer Jacques Cavallier Belletrud and architect Frank Gehry, are ideal for the upcoming Springtime season.

Shop at dior.com when the lipsticks are released on April 1, 2022.