Just as Captain America would have much more problems in the fight without a shield, a positioner without SEO tools works less effectively. So if you want to position your website professionally, get to know the best SEO tools. For your convenience, we've gathered them all in one place.

·        why it is worth using SEO tools,

·        what free SEO tools can you use at work,

·        which tools an SEO specialist needs to crawl websites,

·        which SEO tools to use to study backlinks,

which are the best SEO tools to work with when examining the visibility of websites and keyword research.

Do you want to learn how to use positioning and phrase monitoring tools? Learn more about the SEO Services Specialist at Coders Lab. You will learn the essential SEO tools, e.g., from Google, and issues related to the PHP programming language and WordPress, i.e., the most popular CMS.

Why Is It Worth Using Seo Tools?

We just mentioned that SEO tools improve the quality of your work. But it is not everything.

·        ensure more excellent professionalism in operation,

·        shorten the duration of work on website audits,

·        provide you with the data you need to take the right SEO actions,

·        help to use the potential of individual positioning solutions.

Besides, in this industry, using tools is not a welcome skill but a skill employers require. It is an essential element of learning Website positioning.

Free Seo Tools

Google's SEO tools are free, and their functionalities are sufficient to assess the performance of small or even medium-sized business websites. From them, it is worth starting to learn how to use SEO monitoring tools because - what can I say - every positioner uses them daily.

Google Search Console

The profession of an SEO specialist requires technical skills. It is where the tools come in. Fortunately, they are there to help. It is, therefore, worth learning from the beginning the principles of their work and ways of using them.

For example, Google offers a free, essential tool for every SEO specialist, i.e., Google Search Console. Efficiently and without much problem, you can check, for example:

Is The Page Properly Indexed

whether there are errors on your or your client's platform,

the number of visits to the website, and related user movements?

But that's not all. Thanks to Google Search Console, at no additional cost, you can set alerts related to possible problems on a specific website, check links to the website, and eliminate issues related to, e.g., with support on mobile tools.

Google Analytics

If you know anything about SEO, you're probably wondering why Google Analytics didn't rank first in this ranking. After all, it meets all the essential criteria: it is free, necessary, helpful, and related to Google's offer. It is also quite intuitive to use. Well, we didn't want to be so predictable.

·        checking website traffic and its sources,

·        user flow tracking,

·        determining the most popular pages,

·        assessment of parameters such as bounce rate or conversion rate.

Google Analytics will also be helpful when you want to know the audience of a given page. All demographic information related to gender, age, place of residence, or how the website is used. Knowing all this data will help search for key phrases or create content plans and match text topics to the client's needs and offers.

Pagespeed Insights Lub Lighthouse

It is worth remembering the name of these free SEO tools because, thanks to them, you check a significant factor determining the website's performance. Both PageSpeed ​​Insights and Lighthouse are used to test page loading speed. It is related to Core Web Vitals, i.e., indicators determining the performance of websites (in the future, your potential employers or clients may ask you about them!).

In the case of both SEO tools for assessing page speed described here, it is essential that they not only analyze the situation but also recommend specific optimization actions.

Google Mobile Friendly Test

According to the, We Are Social and Hootsuite research, in January 2021, nearly 32 million Poles were using the Internet. As many as 94% of them regularly browse websites using mobile devices, mainly phones. Today, those numbers could be much higher. So it's no wonder the Mobile First Index principle has become one of the main ranking factors.

Dedicated tools have also been developed to measure the adaptation of websites to mobile devices. The most popular of them - and at the same time a free SEO tool - is the Google Mobile-Friendly Test. Just enter the address of the website you are testing in the window on the test page, and you're done! After a while, you have access to the most critical information.

Google Trends

The free Google Trends tool probably needs no introduction. It is very intuitive and is used to study the seasonality of topics or phrases. This way, you will quickly assess which words may interest you most shortly. Using them in your content plan can positively impact organic traffic to your optimized site.

Website Crawling And Tools Needed For An Seo Audit

Let's start with the most essential thing: explaining what crawling is and why you need specific tools.

By definition, crawling is downloading a website and scanning its content as Google does. Thanks to this, you can notice and eliminate various errors in time.

·        URLs that return a 301 code,

·        list of incorrect subpages within the site,

·        duplicate metadata,

·        sitemap file.

Screaming Frog Seo Spider

Screaming Frog SEO Spider is the best and most popular tool for SEO professionals to prepare for an SEO audit. You can choose from two options: paid and free (here, the limit of subpages to be checked is 500). It is sufficient for small and medium websites. However, if you work with larger websites or develop online stores daily, it is worth paying for the full version of the tool.

Sitebulb

More possibilities but also higher costs - this is how the SEO tool, SiteBulb, can be summed up. For 14 days, you can test its capabilities for free, but you must purchase full access.

Is it worth it? Sure - if you work with large websites, you have a budget and want to optimize your work. SiteBulb can do everything the Screaming Frog SEO Spider does for you and a

·        How to schedule internal linking,

·        and what to do to speed up the website.

In addition, SiteBulb is easy to connect with Google Search Console or Google Analytics.

Backlink Research

From the view of SEO and audits prepared by SEO specialists, backlinks are essential. The quality of external links obtained as part of link-building activities and leading to a website affects how Google perceives a given website. It, in turn, can determine the position occupied in search results - and it is known that it is about the highest.

To analyze link-building activities and the quality of backlinks, it is worth using the following tools:

·        With their help, you can check both the client's and his competition's links. In addition, you will see a list of removed links, check anchor texts, and successfully verify whether specific links do- or nofollow.

How many phrases in TOP5, TOP 10, or TOP 50 does a page display on Google? How many searches per month does a particular keyphrase have? You can check all this with two viral

The reports prepared there will also see the most critical parameters for monitoring organic search results (e.g., seasonality or the number of searches above).

The above SEO tools also make it possible to assess the phenomenon of cannibalization within the tested website. Such information will undoubtedly enrich the audit you are preparing.

Seo Tools Facilitation For Every Positioner

Of course, you can find many more free and paid SEO tools. However, we have listed the most popular and used in the daily work of a positioning specialist.

You will master the operation of most of the tools on this list during the SEO Specialist course. And this means that starting in a new industry and performing new tasks at work will be much easier and more pleasant.