o achieve the organic positioning of your website, i.e. natural positioning within the unpaid search engine results, it is necessary to use SEO tools; in this case, we will discuss Semrush as the best option to achieve your goals.

What Is Semrush?

Semrush offers everything you need to get started in a single platform dashboard to perform SEO Services, content marketing, competitor analysis, SEO and SEM audit, organic SEO monitoring and social media marketing.

·        All this and more define Semrush but let's give it a better conceptual structure.

·        It is a competitive intelligence platform created to support the natural positioning of websites through the SEO tools provided by the program.

·        It is also considered one of the best SEO software to perform all the necessary tasks for managing and growing a web portal.

·        Thanks to Semrush, you can easily and quickly get measurable results and compare the level and status of your company in a given niche with the competition.

·        On the other hand, it gives you access to countless strategies and tools to achieve your goals in less time and increase traffic, workflow and sales.

·        Semrush helps you identify how your site is performing, how it is increasing or decreasing your traffic, and how you can grow more of your site.

·        It started with a free Google Chrome extension, SeoQuake, allowing for fundamental page ranking analysis.

This extension still exists today, but SEMrush provides more tools and opportunities for these digital marketing and SEO experts.

Currently, the site is structured to provide services; search engine optimization, social media marketing, advertising, content marketing, SEO content analysis tools and positioning tracking.

To access the SEMrush tools, you must pay for one of the plans presented by the platform, but you can try a free trial with the essential tools to see if it gives you what you need to achieve your goal of ranking your site within the search engines.

If you're familiar with Semrush's work and want to rent a plan with all the right tools and work directly, you can purchase any of the following SEMrush plans.

Pro Plan

It has a free trial and is designed for small or start-up businesses. This plan has a monthly price of $119.95 and grants the following tools to its users:

·        Ability to create five projects.

·        Total 500 keywords to track.

·        An approximate number of 10,000 results for each report.

·        As part of the SEO, social marketing and PPC tools it offers

·        Ability to conduct competition analysis.

·        Professional keyword research

·        SEO audit for your website.

·        A variety of advertising tools

·        Social media marketing tools

Master Plan

Semrush's Guru Plan offers a free trial to learn its professional tools. It has a monthly price of $229.95 and is made for agencies and companies with little time to develop, so it grants the

·        You can make or create a total of 15 projects.

·        Get 1500 keywords to implement.

·        On average, 30,000 results for each report were created.

·        Within each feature, you'll find everything Plan Pro provides, plus the following features:

·        ToolKit for content marketing.

·        Obtaining historical data

·        Ability to track on multiple devices and get location.

·        Possibility to integrate GDS functions

Business Plan

Semrush Business Plan is designed for large companies and agencies specializing in digital marketing, which is why it has professional tools tailored to their needs. Its price is $449.95 per month, and the possibility of making a plan to order.

Create a total of 40 or more projects.

Direct API Access

Ability to migrate information from third-party tools at no additional cost.

This platform is a bank of tools for the actions you want to perform on your website On-Page SEO and Off-Page SEO, which you can enter in the appropriate sections of the panel.

But to use Semrush, in addition to getting a payment plan, it is necessary to register for Semrush and then log in to Semrush to access your projects.

When creating a Semrush account, it is essential to indicate what you want to do, as its functions are divided by departments.

For the SEO features in Semrush, you need to indicate that you want to rank your project, and you will have access to the following features.

As the best SEO tool, Semrush also has the following features

Keyword Research

 Semrush shows relevant keywords from its database thanks to this feature.

On-Page SEO

 Modify and improve your website's positioning from your Semrush account.

Local SEO

 With the Semrush feature, you can optimize your website to be in local searches and get more customers.

Competitor SEO Analysis

 Thanks to Semrush competition research, you will be able to learn about the strategies used by your competitors to position their content.

Thanks to these functions and their various tools, you will get the natural positioning of websites and the development of your business in no time.

Semrush is not just another interface for an organic search tool as it takes care of its user's online presence and gives them all the materials they need to learn and grow their domain in the digital world.

Not only does it want to help websites rank with technical SEO insights, and as a YouTube SEO tool, it also wants owners to have the knowledge and professional development by providing strategies and spaces to exchange ideas and trends.

·        Among the resources Semrush provides to encourage learning for its users are:

·        A blog is available for users and occasional readers, where you will find glossaries and the most up-to-date information on digital marketing.

·        Fresh and up-to-date news about the world of digital marketing

·        E-books with everything you need to increase your knowledge

Webinars and hiring a trusted agency

In addition to the resources provided by Semrush, you can benefit as a user where you will find the app hub where you can access the store, apps and everything related to your tools as a user within the platform.

Semrush is a full-featured SEO tool built for professionals in digital marketing and similar activities, so it has features for professionals and little tutorial material to learn how to use the tools.

Therefore, Semrush can only be used by people dealing with marketing and having knowledge of Google Analytics statistics because, in this way, they can use the tools provided by the platform to a greater extent.

On the other hand, the SEMrush function can be used by entrepreneurs as long as the advertising department guides them and has clearly defined goals that they pursue with the help of the platform. It would help if you took advantage of the free trial of each plan to learn how Semrush works and familiarize yourself with the tools.

Having all the relevant information about the best SEO tool on the market for comprehensive backlink analysis, position tracking and On-Page SEO check, keep in mind that it can be accessed by creating an account on its official website and making a payment corresponding to the selected business development plan and achieve the correct positioning.