The global baby care products market size was valued at USD 226.79 billion in 2023 and USD 239.81 billion in 2024. The market is expected to reach USD 419.43 billion by 2032 with a CAGR of 6.4% during the forecast period. Baby care products have been growing as they are the basic requirement for any baby. Increase in the number of new born babies has given rise in demand for baby oil, baby shampoo, baby powder, diapers, baby wipes, baby seat and safety products, baby food, baby apparel, and baby toys. Fortune Business Insights™ shares this information in its report titled “Baby Care Products Market, 2024-2032.”

Top Key Companies Covered in the Baby Care Products Market:

• Johnson & Johnson (U.S.)
• Kimberly-Clark Corporation (U.S.)
• The Himalaya Drug Company (India)
• Procter & Gamble Company (P&G) (U.S.)
• Honasa Consumer Private Limited (Mamaearth) (India)
• Beiersdorf AG (Germany)
• Sebapharma GmbH & Co. KG (Germany)
• Nestlé S.A. (Switzerland)
• Unilever plc (U.K.)
• Essity AB (Sweden)

Information Source:  https://www.fortunebusinessinsights.com/baby-care-products-market-104267 

Segments

Cosmetics & Toiletries to Lead Due to a Wide Range of Products

The market is separated into categories such as infant food, cosmetics and toiletries, baby safety and convenience, and others based on the type of product. Because they are frequently applied to a baby's skin, the cosmetics and toiletries market is expected to dominate. It contains a range of goods such soaps, wipes, shampoos, and conditioners. They provide the skin with instant hydration and rejuvenation, among other advantages. These easy-to-use items provide an effective solution for issues like infections, rashes from changing diapers, and dryness.

Infants Segment to Lead Due to Growing Demand for Premium Infant Products

The market is divided into toddlers and babies based on the end-user. Due to their vulnerability to infection and bacterial exposure, the baby sector is the one that is expanding at the highest rate. In 2021, the market grew at a faster rate due to the increasing demand for high-quality, sustainable newborn goods.

Offline Channel to Lead the Segment Due to Increasing Number of Supermarkets

The market is split into online and offline segments according to the sales channel. Due to the expansion of supermarkets, hypermarkets, and specialty stores in several areas, the offline category is anticipated to play a significant role in 2021. The proliferation of e-commerce platforms is expected to drive significant development in the online sales channel.

Geographically, the market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage

The report provides a detailed analysis of the top segments and latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Drivers and Restraints

Innovation in Baby Food Products to Drive Product Expansion

Innovations in baby care products, which include different blends of fats and proteins is anticipated to drive the baby care products market growth. Increase in demand for high quality infant food products that provide the required nutrition for babies is driving the market growth. In March 2021, Danone, a French company, launched formula milk which will be sold in pre-measured tab format in the U.K. The new formula milk tabs dissolve easily, making it simple and convenient for mothers to feed babies. 

However, use of chemicals in baby products makes them unsafe to use on infants. Using such harmful products can lead to various health problems, which is projected to obstruct market growth.

Regional Insights

Asia Pacific to have Dominance in Market Share Due to Increasing Rate of Urbanization

Asia Pacific is expected to govern the baby care products market share as it reached the valuation of USD 67.32 billion in 2021. The region has two of the most populated countries in the world, India and China. Increasing rate of urbanization and rise in spending by the consumers have contributed to the development of the market in 2021. 

North America is the second-fastest growing region in the market due to high adoption of baby care kits, including strollers, car seats, baby monitors, and safety gates. Parents in the U.S. focus on products that offer nutritional needs for their babies.

The Europe market is set to have significant growth due to a number of well-informed parents in countries such as Germany, Italy, the U.K., and France.

Competitive Landscape

Acquisition Strategies by Key Players to Develop Market Path

Key players have been focusing on collaboration and acquisition strategies enabling them to gain a competitive edge. In April 2022, ITC, an India-based brand, announced the acquisition of 10% of Blupin Technologies Pvt. Ltd. Later, the company owns the direct-to-consumer mother and baby platform Mylo. Through this acquisition, ITC desires to expand its presence in the baby care D2C market. Focus on growth strategies will help the consumers to gain and expand their consumer base.

Key Industry Development

• July 2022: Johnson & Johnson launched a new skin and hair care brand for babies called "Vivvi & Bloom". The brand is launching shampoo, body lotion, and body massage oil for babies and toddlers. The brand launched the products to meet the increasing need of millennial parents for their little ones.