Celebrities have always been major trendsetters, influencing fashion and consumer choices. Iconic looks introduced by style icons like Audrey Hepburn and James Dean have left lasting impressions on the fashion world, inspiring designers for generations. Hepburn’s elegant black dress and Dean’s rebellious denim and leather are timeless staples in modern wardrobes.

As fashion trends evolve, the fusion of style and function has become a key player in the industry, giving rise to activewear, or athleisure. This genre combines casual, comfortable clothing suitable for both active pursuits and everyday wear.

The global sportswear market, valued at around USD 358 billion, is projected to exceed USD 450 billion by 2028. It’s no wonder celebrities are diving into this lucrative market, either endorsing or creating their own activewear lines. Let’s explore some celebrities who are making waves in the activewear industry.

Ivy Park by Beyoncé

Launched in 2016, Ivy Park is Beyoncé Knowles’ activewear line that champions gender-inclusive apparel. The brand’s modern aesthetics and versatile performance wear are perfect for both casual and gym wear. Inspired by streetwear, Ivy Park offers a range of leggings, sports bras, hoodies, sweatshirts, jackets, and accessories that blend style and functionality.

Fabletics by Kate Hudson

Co-founded in 2013 by actress Kate Hudson, Fabletics has rapidly become a top player in the activewear market, boasting revenues of USD 500 million in 2023. The brand emphasizes high-performance, affordable activewear in various styles, colors, and designs. Fabletics is known for trendy and comfortable items, including leggings, tank tops, sports bras, and jackets.

Yeezy by Kanye West

Yeezy, created by American rapper and designer Kanye West, started as a footwear-focused label with a range of highly sought-after sneakers. Collaborating with giants like Adidas and Nike, Yeezy released limited edition sneakers that captivated fashion enthusiasts worldwide. The brand has since expanded into streetwear-inspired sports clothing, featuring tops, bottoms, and outerwear in neutral palettes and oversized silhouettes.

Celebrity-Inspired Activewear

While some celebrities dedicate their efforts to activewear lines, others infuse their unique styles into collaborative collections. Notable examples include:

• Nike Kobe Bryant Collection: Sneakers inspired by the basketball legend, including the Kobe 4 Girl Dad and Nike Kobe 6 Black Mamba.
• Puma Fenty: A collaboration between Rihanna and Puma, offering streetwear-inspired, performance-driven apparel, including footwear, clothing, and accessories.
• Reebok X Victoria Beckham: Former Spice Girl turned fashion designer, Victoria Beckham, brings a stylish and sophisticated twist to activewear in collaboration with Reebok.

As activewear continues to blend seamlessly into our everyday lives, celebrities will undoubtedly remain at the forefront of this thriving market and movement.