Gisele Bündchen has the golden touch when it comes to her modeling career. The Brazilian supermodel can effortlessly transform any campaign into a dazzling success, whether she’s bringing her signature glamour to a British Vogue shoot with Steven Meisel or channeling the ultimate beach vibe for Vaara. Now, Balmain’s creative director Olivier Rousteing has once again enlisted Bündchen’s star power for their 2024 Jolie Madame handbag campaign.

Fresh off her appearance in the Spring 2024 campaign, Gisele joins forces with renowned photographer Rafael Pavarotti. The campaign, shot in Pavarotti’s studio, features stunning black and white images that capture Gisele’s timeless elegance. The simplistic yet chic aesthetic of the campaign highlights Bündchen’s undeniable allure and proves she remains at the pinnacle of the fashion industry.

IMAGE | FACEBOOK/BALMAIN