8 Simple Steps To Writing Copy That Sells! - 7 minutes read
Here’s a simple way to learn how to write copy that sells with this easy step-by-step guide!
INTRO
This long list of copywriting tips should help you take your copy to the next level, and make it easier for you to convert readers into leads and customers.
These steps will ensure that your writing is on-point, that you're communicating in the right language, and that you're making it easy for readers to find what they need.
And there's more that goes into good copywriting—these are just a few key points to get you started.
Let’s dive right in!
Contrary to what many people think, copywriting is not art. It is a science.
Like any other skill, it can be mastered by following some simple rules.
Here they are:
1) do you research
Before you even start writing your sales letter or landing page, make sure you know exactly who you are targeting
and what they are looking to achieve.
Take the time to do some research into your customer and their specific problems before you put pen to paper.
The first thing you should do is find out as much as you can about your target audience.
When you know who you're writing for, you can tailor your content to appeal directly to them.
Don't just write from a creative place and hope that what you write resonates with the reader.
Do some research on the needs of the audience first.
Find out what they want and need and how they speak about what they want and need.
You're not a mind reader, so don't pretend to be.
The best way to find out what your readers are thinking is to ask them.
You can ask them directly by conducting interviews or sending out surveys.
Or you can do some secondary research.
"Make Copywriting Faster & Easier Than You Ever Imagined"
2) include the research in your copy
If you have done your research properly, there will be a wealth of information about your customer
in front of you on paper or in an Evernote document somewhere.
It makes sense then to include all of this information in your copy
rather than just regurgitate it at the end in a separate "benefits" section.
Once you've got your research, use it.
Show the reader that you've listened to all their thoughts and concerns and that you understand them.
Include the results of your research in your copy – but don't just make a list of things about them.
Try to get their attention by saying things that relate to them specifically. Make them think "That's me!"
3) write in your reader's language
Write in your reader's language, not in "corporate speak“
Most people are smart enough to know that when they see a couple of words
strung together with no spaces it shouldn't be read as a single word.
This sounds like common sense, but it's amazing how many companies use jargon
The purpose of any piece of marketing material is to make a personal connection with the reader.
This cannot be achieved if you write in a language that is foreign to them.
If you were born and raised in London but are now running an e-commerce business based in New York,
the chances are that most of your customers are U.S.-based rather than UK-based.
Write your copy accordingly and use Americanism
If your reader can't understand what you're saying, they won't want to read any further,
so make sure everyone understands exactly what it is that you're offering them and why they should be interested
4) ask your clients questions
Asking questions is one of the best ways to show an interest in what they do and what they offer,
which is the first step towards building a relationship with them that could be great for business down the road.
Questions are a great way of getting your clients to open up about their business, their products, and why they’re special.
Just make sure that you ask the right ones.
The best questions help get your client thinking about what makes them different from their competitors.
They also get people talking about what they love most about their business or product,
which is a lot more interesting than talking about what they hate doing!
"Make Copywriting Faster & Easier Than You Ever Imagined"
5) Write for the device where your copy will appear.
whether it's on a website, in an email, or even on a billboard,
keep that location in mind when writing your copy so that you can make sure
it's easy for people to read on whatever screen or device it's being viewed on.
It might sound obvious, but not everyone realizes this important point –
if the copy is going to be read on mobile, don’t write it in the same way as you would if it was being read on a desktop.
Keep it short and punchy so people can read it quickly while on the move.
It's easy to forget that your copy is going to be read by real people, and not just a bunch of bots trawling through the internet looking for content.
You need to write copy that will appeal to the readers where they're reading it, whether that's on a billboard or in an email.
If you're writing for a billboard, make sure your sentences are short and use simple words, so people don't get bored with them.
If you're writing an email, make sure it's written as if you were talking with a friend—you want them to feel like they can relate to what you're saying.
Remember that people are busy, and if your copy isn't compelling enough to keep them reading,
they'll just move on and forget about it.
So when you're writing for different mediums,
try changing up the way you write so it fits into whatever format best matches its purpose!
6 ) Direct Your Readers With Headings and Sub-Headings
Organize your content so that it's easy to find and digest quickly.
Use headings and sub-headings to break up the text so that information
is easy for your audience to find and digest quickly,
without having to read through an entire paragraph of text at a time.
It's no secret that writing copy is an art form.
It takes patience, creativity, and a whole lot of research.
But the most important thing to remember when writing copy is that
you're not just writing for your audience,
you're also writing for yourself and your business.
"Make Copywriting Faster & Easier Than You Ever Imagined"
7) Keep it simple.
Don't try to be fancy with your words or write something that no one will understand.
Just keep it simple.
Don't try to overcomplicate what you're trying to say.
Try using words like "because" or "because of" instead of "due to" or "on account of."
It's more conversational and friendly,
and it'll make people want to continue reading because they don't feel like they're being lectured by some salesperson.
8) Give readers a next step or a call to action.
People don't buy just because they like the product or service
they buy because they have a reason to buy (which is usually the result of being convinced by the copy).
So Make sure there's an easy next step for them at the end of the article or blog post.
And make sure that step feels true to who you are as a person and what you stand for as a brand!
Conclusion:
Hopefully, this article has helped you see that you should approach copywriting the same way you would any other form of writing.
You wouldn't proofread an article by looking at it in a magazine, so don't write copy with only the final presentation in mind.
And while it may sound obvious, always keep your audience in mind as well.
By putting your reader first, asking questions, and considering what is most important to them as well as how you can best reach your audience,
you will be able to write copy that sells every time. Even better it will also help your client make their sales!
The goal of any sales piece, whether it's an email campaign, a blog post, or an advertisement is to get the reader to take some sort of action,
whether it's signing up for something, ordering something, or even just learning more about your product or service.
If you do this correctly and honestly, you have a much better chance of getting the sale you're looking for.
