Learning how to run an internet business is a continuous process that requires the learning of new skills and a sharpening of existing skills in a variety of areas. Let's talk about some of these areas that will need attention.

Discipline

Being self-employed requires a great deal of self-discipline, whether you're running an online business or a brick-and-mortar store. It can be very difficult to remain focused on the task at hand when there are so many distractions and you don't have a boss to remind you of deadlines and targets. Write down your business goals and refer to them often to help you stay motivated and focused. The quicker you can become the manager of your business instead of just the employee, the quicker you will have success.

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Branding

If you don't know how to run an internet business,perhaps you don't realize just how important branding is. Recognizable branding is vital to the future success of your business. Your branding elements should be professional looking. A professionally designed logo displayed in a consistent manner in your website, newsletters, ads, forum posts, social media sites and your blog will go a long way to getting your brand out there. Take advantage of all opportunities to display your logo and to increase its recognition.

Marketing your Business

Blog

Regardless of the service or product you're offering, a blog can be an invaluable tool to:

- keep you in touch with your customers

- attract new customers

- promote your existing and new products or services.

Newsletters

Online newsletters are hugely popular and it's worthwhile spending time working on the content and look of the newsletter to ensure that it's appealing and that it brings value to your customers. It will take time to build an effective email contact list so you'll need to work on it consistently. Sites such as AWeber, Get Response and Constant Contact will help you because they automate the design and delivery of email newsletters.

Advertising

An online entrepreneur must always be aware of the importance of satisfying their customers and attracting new customers. With resources such as Google AdWords and Yahoo Search Marketing you can create ads for your business which will appear as sponsored search engine results when people do web searches. These services are not always inexpensive however there are free ways to promote your business too.

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Article-writing

Article-writing has really taken off in recent years. Google search engine is based around keywords, i.e. the person doing the search enters certain words in the search engine and Google returns relevant results. Your aim is to write articles containing those keywords so that Google is more likely to pick up your article and rate it high up in search results lists. This allows you to promote your site through the author's resource box, or signature, at the end of the article. This is a free source of advertising, and any free advertising is a welcome idea when learning how to run an internet business.

YouTube

YouTube has become a very important medium for internet business marketing. You can sign up and start your own YouTube channel and create and upload videos promoting your business and keeping your customers abreast of your latest business developments.

Social Media

Facebook and Twitter are convenient, easy-to-use programs for staying in touch with customers.

Business Systems

When you're considering how to run an internet business, it's worthwhile remembering that many tasks that you do on a daily basis can, in time, be automated. The more tasks you can automate, the better. This is where business systems come into play. If there are specific tasks that you find yourself doing on a frequent basis, it's a good idea to take note of these tasks and establish systems that might speed them up for you. This could include using software programs to store data, hiring assistants to make scripted sales calls or automating download of internet data relevant to your business.

Most people are not necessarily fully skilled to address all of these areas when first starting out. However being willing to continuously educate themselves and grow their skill sets are the keys to understanding how to run an internet business successfully.