Content Marketing The interplay of words, phrases and quotes has become the buzz in content marketing. This creativity was earlier limited in website promotion on SERPs using SEO techniques, this has much expanded with the advent of digital platforms. Blogs, Social Networking Sites, Forums, UGC Sites all now promote websites using finely written, appealing and unique information rich contents. In the past for webmasters extensive write ups were indispensable and they have become a greater imperative now but with a difference. The stress is more on creativity. For instance the purpose may be to create a strong backlink, it may be to augur a brand reputation or conversion. Hence the sales funnel and graph have become as important as ranking. Simultaneously ranking factors have become diverse as well which the written words can influence. You can create captivating contents to minimize bounce rate but this can be achieved by adding attributes as well. Now both go hand in hand changing the whole paradigm that affects ranking. In fact SEO has become more comprehensive but the written words still rule. Earlier contents were published on articles sites and blogs for winning on the SERPs. Now the interplay of words fortfies websites on many metrics that search engines use to index and rank. But just not this, contents in varied forms are used online on many platforms to promote brands and create a reputation besides SEO. It is not only articles any more, hence the collection of words as quotes, captions, phrases and logos all are part of digital marketing along with infographics, videos and images. The glib counts very much. In short it is content that drives the message through the attributes mentioned above...the better you are the greater is the result. New Content Creators The writers are gearing up for creating diverse set of contents suitable on equally diverse social platforms. For example you will not impress with a wordy article on twitter, the two liners should deliver the desired message in order to grab attention, and hence create a repute for future conversions. The blogs should express authentic information, knowledge and deliver product description or professional inputs in anecdotal form. This to create a following and impress visitors online in a niche community that you have managed to assemble. Without hard labour conversions will not occur...you have to write for a purpose and really well. Now I hope the meaning on mind boggling becomes evident. It is important now to understand content creation from the search engine point of view as well as understanding them for your readers. The hardest part for newcomers is amalgamation of both the aspects during content creation. This is essential for search engine optimization and digital marketing. Although SEO is part of digital marketing separation in write ups (here) imparts greater explanation. SEO can be delivered with minimal digital marketing as well as a stand alone entity. But integration is unavoidable. You have to be good in both. Although technical aspect of optimization cannot be neglected, it still constitutes a small fraction of the campaign. Hence greater attention should be paid to developing the art of writing in various formats by newcomers...than the technical aspects which anyway can be executed by coders or programmer in the team. Same applies for responsive website and UX but you should know the basics. You can develop ability and gain direction by participating on UGC platform and articles sites with editorial scrutiny and constantly gauge your performance. This is an uphill task but indispensable. Another important issue for digital marketer is understanding each and every platform in depth. Virtual mastery is required and this is time bound. How best to utilize a platform is essential step to win the digital game. ==================================== Uday provides SEO Service and Website Contents He also teaches Internet Marketing in Jabalpur during Summer. He loves to blog on many topics as a writer. Contact: pateluday90.com 09755089323