Welcome Frederik, could you tell us more about your role at BeCause and how your journey has shaped the company’s mission?

As the CEO of BeCause, I focus on how our AI-powered technology platform fits into the larger narrative of advancing hotel sustainability across the broader travel and tourism sectors. Part of my role is facilitating the connections between BeCause and key industry players to create a global ecosystem where reliable, and trustworthy, sustainability data flows seamlessly between hotels and tourism companies, regulatory bodies, booking platforms, eco-certification issuers, industry organizations, and ultimately, travelers.

When we launched BeCause, our goal was to provide hotels with a more efficient, cost-effective, and transparent way to collect and share their sustainability data. This enables them to a) Reduce the time and cost required to get certified — currently, the main way hotels substantiate sustainability claims and showcase their sustainability credentials; and b) Give the growing number of consumers seeking sustainable accommodations easy access to that information.

As the only company on the market focused on solving the specific challenges hotels and tourism companies face in managing their sustainability data, we have emerged as the standard for data exchange. This is especially significant given where we are in our journey as a company. While the flow of sustainability data might not seem particularly exciting, it is central to modern corporate decision-making and, increasingly, financial operations.

Effective data management processes allow hotel leaders to make the innovative sustainability investments required to reduce the industry’s carbon footprint. Within this context, part of my role is to represent this standard, so I participate in organizations such as the Climate Committee at the Danish Industry Federation.

In terms of how my journey has shaped the company’s mission, I think it’s at the heart of what we do. Growing up in Oman, I witnessed the degradation of coral reefs firsthand, much of it caused by tourism. This experience left a lasting impact on me. Like many, I love to travel and explore the world, but that passion shouldn’t come at the expense of our planet. Opting for more sustainable accommodations is one way we can reduce the harmful effects of travel, but before BeCause consumers lacked a verifiable way to identify which properties were truly committed to protecting the environment.

Professionally, I come from the world of management consulting, so I’m equally at ease with diving into the granular details while maintaining a big-picture perspective – crucial skills for a CEO.

To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-frederik-steensgaard/

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