A Business Lead is someone who has shown interest in a particular product or service. They usually provide their contact information, like name and email address. If they request more information, a business can follow up with them.

Businesses generate leads by utilizing a variety of methods. This includes paid advertising on social media or search engines and sales outreach. In order to get the most out of your leads, however, you need to create an impression for them that makes them want to become a paying customer.