Your email's click through ratio (CTR) is crucial to your mailing list business success. There are no two ways about it. If people are not clicking on the sales link in your updates, you are not going to make any money. It's just plain impossible.

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It doesn't matter how many people are on your mailing list, it doesn't matter how many people open your emails, if they do not click on the affiliate link or product sales link embedded in your emails, you're going to continue to struggle.

Unfortunately, most sales page links in emails are designed to fail. Otherwise intelligent, skilled

and experienced list marketers commit the following errors. They obviously don't do this

purposely, but the end results are the same.

Many marketers send irrelevant offers. It's easy to see why people fall for this trap. You have a mailing list about cars, for example. You're so pumped up about the huge number of people joining your list and opening your emails, but the subject matter involves automobiles. So what

do you do? You hear that an affiliate program has an amazing high converting new product for hair care. You think that even though your list has nothing to do with hair care products, there should be enough people who might be interested, so you give in. You send out an update with an offer that is completely irrelevant. Let me tell you, if you keep doing that, you will kill your mailing list.

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You have to understand that your list members are very busy. They don't have time for games and they have very limited patience. If it becomes apparent that you are sending out too many irrelevant offers, your list members will become blind to your updates. At the back of their mind, they have written off the value of your list.

Now, keep in mind that this happens regardless of the fact that they did not bother to unsubscribe. This is what makes it tricky. So do yourself a big favor, just because people remained on your list, it doesn't necessarily mean that they're still interested in your list. It's only a matter of time until your open rates start sinking like a stone.

Another common problem with unresponsive emails is the fact that even though your offers are relevant, you're too blatant about what you're doing. You have to understand the premise behind your mailing list. The premise is to add value to people's lives. It's supposed to be a two-way conversation where you can help list members overcome certain problems.

While they understand, at some level or another, that you have to pay the bills, you can't be too blatant about it. If it becomes apparent to them that the only reason why you have this mailing list is to make money, they're going to tune you out. The relationship, while it is focused on

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