Predictive analytics enables businesses to develop proactively rather than reactively by identifying shifts in consumer behavior. It uses data, algorithms, and machine learning techniques to provide the best scientific evaluation of what lies in the future. The ability of predictive analytics to combine and analyze data from different sources produces more accurate and fast forecasts that are deeper and more powerful. Business owners use predictive analytics to gather insights into an industry and spot new trends to model their product or service per the customer’s requirement.