The global baby apparel market size was valued at USD 64.64 billion in 2023 and is projected to grow from USD 67.47 billion in 2024 to USD 108.36 billion by 2032, exhibiting a CAGR of 6.10% during the forecast period.The growing inclination towards fashionable kid clothes among modern age parents will boost the growth of the market, states Fortune Business Insights, in a report, titled “Baby Apparel Market Size, Share & Industry Analysis, By Type (Top wear, Bottom wear, and Others), Material (Cotton, Wool, and Others), End-user (Girls, and Boys), and Regional Forecast, 2024-2032.”

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Information Source: https://www.fortunebusinessinsights.com/baby-apparel-market-102106 

Top Companies Covered in the Baby Apparel Market: 

• Carter's, Inc. (Atlanta, U.S.)
• The Children's Place, Inc. (Secaucus, U.S.)
• Industria de Diseño Textil, S.A (Inditex) (Arteixo, Spain)
• Hennes & Mauritz AB (Stockholm, Sweden)
• Nike, Inc. (Beaverton, U.S.)
• Mothercare plc (Hemel Hempstead, U.K.)
• Cotton On Group (Geelong, Australia)
• Gianni Versace S.r.l. (Milano, Italy)
• Burberry (London, U.K.)
• Gerber Childrenswear LLC (Fremont, U.S.)

The report on the baby apparel market contains:

• Exceptional insights into the market
• Meticulous scrutiny of the segments
• Current developments and drivers
• Fundamental information about key players
• Dominant regions and players
• COVID-19 pandemic impact

Convenience of E-commerce to Boost Product Demand

The increasing accessibility to online platforms for apparel and accessories will aid the expansion of the market. Moreover, the infrastructural development and revamping of existing retail stores can have an excellent effect on the market. The increasing collaboration of major brands can foster the healthy growth of the market. For instance, in March 2019, PT Matahari Department Store Tbk announced its collaboration with OVS, one of the leading Italian clothing company which also offers baby apparel. Through this collaboration, Matahari stores will become the exclusive distributor for OVS products in Indonesia expanding its product reach. Moreover, the growing number of working women, resulting in high purchasing power can spur demand for designer clothes for toddlers, which, in turn, will boost the growth of the market. Similarly, the trend for baby photoshoots is expected to fuel demand for new age stylish baby garments, in turn, promoting market growth.

Temporary Closure of Stores to Diminish Market During COVID-19

The outbreak of pandemic has led to closures of most retail stores of non-essential items, which, in turn, inhibited the growth of the market. For instance, as per Q2 2020 results of The Children's Place Inc., one of the leading children’s specialty apparel company, temporary store closures declined its overall sales revenue as The Children’s Place had to close down about 98 stores out of its 102 stores in the first half of fiscal 2020. However, the company witnessed a 118.2% increase in its digital sales in Q2 2020 owing to shifting consumer preference towards online buying. In addition, the lockdown restrictions imposed by governments can further restrict the growth of the market. Nonetheless, the increasing utilization of e-commerce will consequently uplift the growth of the market.

Regional Analysis:

Increasing Middle-class Population to Back Growth in Asia Pacific

The market in Asia Pacific is expected to hold the largest share owing to the increasing number of newborns in the region. China is expected to become one of the largest markets for baby apparel during the forecast period owing to the termination of a single child policy in China. For instance, as per the IND –TEXPO 2019 presentation of Cotton Council International, apparel spending is expected to grow from 2016 to 2030 by 116% in China and by 148% in India. In addition, the increasing middle-class population coupled with the better living standard will contribute to the growth of the market. Europe is expected to rise tremendously owing to the purchasing power of working women in the region.

Key Development:

• May 2023: Ed-a-Mamma announced the launch of its new baby collection, which focuses on the age group of 0-3 years. The collection consists of sets and standalone pieces such as denims, dresses with bloomers, bodysuits, caps, t-shirts, sleepsuits, and others.