technology for Africa’s new parents

How does Babymigo use tech to combat infant mortality? 

We are the first and only platform that increases access to informed health decisions via SMS, an  app and a web portal. Our goal is to help expecting mothers get their questions answered by hyperlocal medical and child care experts. Today, our services have reached more than 100,000 users. We are looking to reach 1 million mothers by the end of 2020. 

What steps did you take to make bring your idea to life? 

I first found as many users as I could, and then conducted extensive research to better understand the problems they faced and what solutions they really needed. This saved us valuable time, allowing us to focus on the most important features our users wanted.

The Google Launchpad Accelerator was a big opportunity to diagnose our company. With the help of experts and experienced mentors, we were able to increase user growth and retention by about 20%. Being a part of Launchpad also brought us media exposure and significant investor interest. With Google supporting us, we saw a dramatic rise in the confidence of our investors and clients. 

Google products are at the center of building our platform. Through Firebase Cloud Messaging, we send notification messages to drive user retention.  We also use Google Analytics to better understand our customers, using its insights to take action, such as improving our website. 

Building a tech startup is a rollercoaster, so developing a strong mental resilience is key. Nothing can replace persistence.  Surround yourself with thinkers who push you. At Launchpad I had the chance to be challenged by my peers at every turn. Find a network that will guide you in the same way.

Source: Blog.google

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Keywords:

Technology • Africa • Parenting • Technology • Infant mortality • Health • Decision-making • Short Message Service • Mobile app • Web portal • Hyperlocal • Health care • Google • Economic growth • Investor • Interest • Firebase Cloud Messaging • Google Analytics • Web development • Psychological resilience •