Looking for Email Marketing Lead Generation Company? Email Marketing Lead Generation Services use a variety of tactics to attract email subscribers. One of the most effective methods is to offer extra value to your subscribers. This extra content can come in a variety of formats.

One of the most common forms is a free handbook PDF that is sent directly to the subscriber's inbox. For example, a blog post on LinkedIn ads may feature a link to a free 20-page LinkedIn Ads Handbook. The majority of content upgrades are sent via PDF format.