In its Q2 2022 earnings report, Facebook parent company Meta discloses its first-ever year-over-year loss in advertising income.

The company’s first-ever year-over-year loss in advertising revenue is revealed in Meta’s most recent earnings report, indicating a declining trend that it expects to continue.

The ten-year run of ad revenue growth for Meta comes to an end in the Q2 2022 financial report.

In light of these numbers, we’ll discuss why this is important, what it means for marketers, and what Meta will do going forward.

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