Semrush is a one-stop tool that helps find a set of profitable keywords to boost performance and visibility. In this Semrush review, I will go through all the provided features and show the pros and cons of using it.

Semrush is one of the oldest and the best SEO tools available in the market. It was launched in the year 2008. However, back then, it came out as a mere extension which was called the SeoQuake.

With time, the tool gained popularity was re-named to Semrush. The year 2016 proved to be a major milestone year for Semrush when the tool acquired clients in over 100 countries and had over 1,000,000 users. With time, Semrush kept updating itself and made changes, and continued to grow in popularity.

Further, here is a list of some things that Semrush can help you accomplish:

• Help you know who your direct competitors are and, most importantly, the top-rated competitors in your niche.
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• Dig out the most crucial keywords which are helping with the success of your competitors.
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• Find out from where your competitors are sourcing the backlinks.
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• Track how your keywords are working and thereafter monitor their performance on Google.
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• Know the most lucrative products of the competitors for you to track them and then sell them on your own store.
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• Know the keywords you can use for your blog posts, pages, and products to perform better.

Semrush Pros & Cons

Here are the advantages and disadvantages of using Semrush.

PROS

• The backlink gap and the keyword gap are two of the best tools to help you ensure that all the business keywords and the off-page sources are properly covered in your strategy.
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• The SEO Content Template is best when used for content creation at a minimal time, covering all SEO factors.
• Keyword Magic Tool is the best tool for you to club all the keywords of your campaigns in a row. No other tool has this feature.
• Domain history lets you check the manner of flow of the market. So, it stops you from putting in your money when the time isn’t right.
• Comparing backlinks with competitors and uncovering toxicity.
• Position tracking is great for SEO specialists.
• Competitor Analysis Tools help you determine what you are doing better/worse than your competitors and gives you clues on how you can do better.
• Measures featured snippets better than any other tool.

CONS

• You can’t really trust the Keywords Difficulty tool.
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• Pricing is a bit expensive compared to competitors.
• The UX can be a bit bulky and not the most intuitive.
• The crawls when trying to do competitor research don’t always provide results.
• It can be a challenge to pick up at first and you will most likely be confused and overwhelmed with all the options.

Given the wide variety of tools available at Semrush, I can easily say that it is an all-in-one tool for every SEO expert or digital marketing professional.

However, I do not recommend this tool to an amateur as the use and application of this tool require a lot of your personal knowledge, which a novice might not possess.

But if you know the drill, you can use this tool for your Social media campaigns, SEO, PPC, and Content Marketing. In all actuality, it is one tool you must definitely have. Before making a decision you will get a chance to try its trial, then you make a decision whether it is suitable or not for you.