Top brands in consumer goods industries like apparel, packaged goods, and fast food continue to support the global ad ecosystem, even as traditional media outlets lose ground to online platforms.

These companies remain top destinations for marketing professionals, especially as ad agencies shed thousands of jobs — and they recruit people from around the world.

Business Insider analyzed the US Office of Foreign Labor Certification's most recent quarterly disclosure data for the biggest US advertisers to reveal what they pay their marketing employees.

Salaries range from $95,181 for a marketing project manager at Adidas to $600,000 for a chief marketing officer at Mondelez.

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The media and advertising ecosystem has changed dramatically in recent years as consumers spend more time online, eroding the influence of formerly dominant media outlets like broadcast television networks.

But big brands still spend billions each year to promote their products across an increasingly complex array of platforms. And they pay their employees competitively at a time when ad agencies have shed thousands of jobs due to the pandemic and brands are taking more of their marketing in-house.

Like agencies, brands hire talent from around the world to fill top marketing jobs, and they're required to list base salary rates when filing paperwork on behalf of all employees who received visas. The US Department of Labor's Office of Foreign Labor Certification releases that data every quarter.

The brands in this story appear on AdAge's index of America's top 200 advertisers or are prominent brands in their industries and received visas for marketing jobs during the most recent quarter. The top spenders in some industries, such as auto and insurance, did not have relevant salaries in the visa data.

The salaries and ranges listed are based on "prevailing wages," or the minimum pay required for the jobs in question. The Department of Labor uses these numbers to prevent international and domestic professionals from being exploited.

Spokespeople for all the companies mentioned in this story either declined to comment or did not respond to related requests.

Apparel: Nike paid a global brand director $155,965 and The Gap paid a visual director up to $240,100

Nike chairman and CEO John Donahoe. Getty Images

Top apparel advertisers Adidas, Nike, and Puma have been negatively affected by the pandemic, with Nike's total revenue down 38%, Adidas's net sales down 19%, and Puma's net profit down 61.6% year-on-year in the first quarter.

But as the economy starts opening up, the industry has started to bounce back. Strong online sales helped The Gap offset a blow to its revenue in the most recent quarter, when year-over-year revenue fell about 18% to $3.28 billion.

With malls and stores opening again, retailers added 258,000 jobs in July, according to the Labor Department — offsetting job cuts announced by some national chains.

Here's how some top apparel companies pay their marketing employees:

Adidas

Senior manager, strategic marketing project management: $95,181

The Gap

Manager, search engine marketing : $116,792 to $125,00

: $116,792 to $125,00 Director, brand visual: $189,613 to $240,100

Nike

Manager, brand innovation : $95,181

: $95,181 Director, global brand communication : $142,408

: $142,408 Direct merchandising manager : $145,933 to $154,170

: $145,933 to $154,170 Global brand director : $155,965

: $155,965 Innovation insights expert : $164,450

: $164,450 Senior product manager, digital marketing data and analytics: $165,000

Puma

Head of brand creative, women's: $145,933 to $155,000

Fast food: Burger King paid a senior digital marketing manager $140,000

Burger King CMO Fernando Machado. Burger King

The restaurant industry is another that's been debilitated by the pandemic, and is expected to lose $240 billion in sales in 2020 as a result. But transactions are slowly recovering, according to data from the NPD Group, with bigger fast food chains recovering faster than the rest of the industry, according to Bank of America.

Chains like Burger King and Popeye's have kept their advertising running with campaigns like Burger King's "Christmas in July," which gave consumers the chance to "unwrap" a deal.

Here's how much QSR chains including Yum! Brands, which owns KFC and Taco Bell, paid their marketing employees:

Burger King

Senior manager, digital marketing: $140,000

Popeye's Louisiana Kitchen

Senior manager, digital marketing: $140,000

Yum! Brands International

Brand director: $165,000

Finance: Citibank paid a regional head of marketing $215,000 and PayPal paid a director of global content $246,000

PayPal CEO Dan Schulman. Michael Loccisano/Getty Images

Finance companies, which are traditionally some of the biggest advertisers, have taken different paths over the past six months.

American Express's revenue dropped dramatically in the second quarter of 2020 as consumers stayed home and cut spending during the pandemic. Mobile payment startup Square, on the other hand, saw net revenue jump 64% year-over-year, and PayPal reported its strongest quarter since separating from eBay in 2015.

Two of the biggest names in the business have made big changes to their marketing departments in recent months. JP Morgan Chase promoted Leslie Gillin, who previously ran its co-branded credit card division, to CMO, and PayPal parted with both CMO Allison Johnson and chief creative officer Steve Simpson as it shifted focus to small businesses.

These are salaries that top brands in the finance and fintech spaces paid marketing employees:

American Express

Director, commercial marketing platforms: $141,312

$141,312 Director, global media and marketing, travel services: $139,667

$139,667 Manager, area marketing: $151,840 to $182,280

Citibank Group

Marketing segment and services senior specialist: $136,871

$136,871 Senior regional head of marketing: $215,000

Discover

Principal, media and advertising: $76,066 to $122,004

$76,066 to $122,004 Senior manager, channel marketing: $162,00 to $169,703

JP Morgan Chase

VP, marketing analytics manager: $140,000

PayPal

Content strategist: $128,000

$128,000 Manager, marketing programs: $135,000

$135,000 Marketing manager $170,000

$170,000 North American head of marketing analytics: $183,110

$183,110 Director of global content: $246,000

Square

Product manager: $142,000

$142,000 Product marketing manager, payments: $148,600

Packaged goods: PepsiCo paid a PR director $172,400 and Mondelez paid its CMO $600,000

PepsiCo chairman and CEO Ramon Laguarta. Fabrice Coffrini/AFP via Getty Images

Many consumer packaged goods companies increased their marketing as demand spiked while others like PepsiCo tapped the brakes.

Here's a snapshot into how some well-known CPG brands paid their marketing employees:

Coca-Cola

VP, digital and revenue growth management: $222,760

Mondelez

Senior associate brand manager, Oreo : $114,100

: $114,100 Manager, global growth analytics : $115,000

: $115,000 VP, CMO: $600,000

Nestle

Consumer insights analyst : $95,000 to $115,000

: $95,000 to $115,000 Market activation manager : $120,000 to $140,000

: $120,000 to $140,000 Packaging manager: $148,000 to $168,000

PepsiCo

Designer : $75,000

: $75,000 Senior designer : $100,000

: $100,000 Ecommerce insights specialist : $100,000

: $100,000 Ecommerce data analyst : $130,000

: $130,000 Ecommerce data engineer : $140,000

: $140,000 Strategy director : $165,100

: $165,100 Communications director : $172,400

: $172,400 Design director, structural packaging : $186,945

: $186,945 Ecommerce senior data engineer : $190,000

: $190,000 Senior director, consumer insights: $196,400

Procter & Gamble

Data scientist: $125,000

Unilever:

Global brand director : $189,613

: $189,613 VP, customer development: $323,000

Pharma: GlaxoSmithKline paid a global marketing manager up to $203,000 and Bayer paid a marketing director $235,520

GlaxoSmithKline CEO Emma Walmsley. Fang Zhe/Xinhua via Getty Image

Pharma companies like Pfizer, GlaxoSmithKline, and Merck are all among the top 50 US advertisers each year, and their marketing budgets show no sign of declining.

While some sales representatives believe revenue will be negatively impacted by the pandemic, other pharma marketing executives say the industry will ultimately benefit as new drugs continue to launch and find customers, with the help of marketing.

Here is a range of salaries for marketing jobs at the top-spending pharmaceutical and healthcare companies:

AbbVie

Manager, marketing analytics, immunology : $132,500 to $162,500

: $132,500 to $162,500 Global director, brand excellence : $190,000 to $200,000

: $190,000 to $200,000 Associate director, global marketing: $200,000 to $250,000

AstraZeneca

Senior manager, insights : $150,000

: $150,000 Global marketing director: $210,000

Bayer

Director multi-channel marketing: $235,520

CVS

Director, personalization strategy: $152,275

Gilead

Associate director, product management: $179,142

GlaxoSmithKline

Global marketing manager : $151,840 to $203,000

: $151,840 to $203,000 VP, medical commercialization leader: $210,000 to $377,000

Novartis:

Senior product manager : $115,294 to $132,000

: $115,294 to $132,000 Associate director, strategy and operations: $151,840

Sanofi

Global head of digital customer experience: $225,000 to $325,000

Walgreens

Head of product: $250,000

Telecom: Verizon paid an associate creative director $155,000 and AT&T paid a product marketing manager $139,000

Verizon CMO Diego Scotti. Araya Diaz/Getty Images for The Paley Center for Media

As Facebook and Google continue to dominate the digital ad industry and streaming giants like Netflix change entertainment, the biggest telecom companies are competing more directly on both fronts by simultaneously serving as publishers, ad platforms, and marketers.

The most visible examples are Verizon and AT&T, with the latter's WarnerMedia division heavily promoting HBO Max. Charter Communications, which bought Time Warner Cable in 2016 and is now the second-largest cable provider in the country behind Comcast, also increased marketing to boost subscriber totals during the pandemic.

These salaries and ranges reflect pay for management-level jobs across the telecom industry:

AT&T

Lead product marketing manager: $139,000

Charter Communications

Database marketing analyst : $81,800 to $131,000

: $81,800 to $131,000 Director, ecommerce strategy and management : $140,000 to $168,000

: $140,000 to $168,000 Manager, marketing competitive analysis : $96,300 to $170,900

: $96,300 to $170,900 Senior manager, marketing research: $107,900 to $229,300

T-Mobile

Commercial marketing manager: $120,000

Verizon

Digital marketing manager : $128,000

: $128,000 Database marketing manager : $130,000

: $130,000 Associate creative director: $155,000

Travel: Expedia Group paid a director of marketing innovation up to $203,333

Expedia CEO Barry Diller. Michael Seto/Business Insider

Expedia, which includes properties such as Travelocity, Orbitz, and Hotels.com, has traditionally been one of the biggest global advertisers, spending billions each year on search marketing campaigns. But in April, CEO Barry Diller told CNBC that his company would slash its 2020 budget by more than 80% as travel plummeted.

The company had already announced plans to cut 3,000 jobs to simplify what Diller called a "bloated" organization before the pandemic hit.

Here's what Expedia pays marketing professionals, as revealed by these salaries across its properties:

Source: Business Insider

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