Tennis champions Roger Federer and Rafael Nadal have made an appearance for the Louis Vuitton Core Values Campaign. Louis Vuitton’s “Core Values” campaigns have become fashion legends, running for almost two decades. First launched in 2007, these campaigns have featured collaborations with famed photographer Annie Leibovitz.

Throughout the years, icons like Francis Ford Coppola, Catherine Deneuve, Angelina Jolie, and the late Sean Connery have starred in this iconic series. For 2024, renowned tennis champions Roger Federer and Rafael Nadal join the ranks. Captured by Leibovitz, the sporting legends are featured in a striking campaign image shot on location atop Italy’s majestic Dolomites mountain range.

IMAGE | LOUISVUITTON.COM