Versace’s legacy of supermodels, glamour, and sex appeal remains steadfast, echoing the vision initiated by the late Gianni Versace in the late 1970s. This iconic essence persists under the creative direction of Donatella Versace. For the Spring 2024 campaign, the Italian fashion house continues to embrace these elements wholeheartedly.

Following her show-stopping appearance at Milan Fashion Week in September, Donatella proudly features Claudia Schiffer as the centerpiece of the campaign, alongside models Loli Bahia and Mona Tougaard. Captured by the lens of Mert Alas, who works solo this season without his creative partner Marcus Piggott, the campaign exudes a captivating energy. Against the backdrop of the studio, the trio of models effortlessly exudes the essence of Versace, paying homage to the iconic Richard Avedon-shot campaigns of the brand’s storied past.

IMAGE | FACEBOOK/VERSACE