Top 10 Best Robo Advisors in 2020

Which robo advisor is best?

This is a key question that investors must ponder as we begin 2020. The top robo advisors are beginning to assert themselves and disrupt the financial space.

Fortunately, we've done the heavy lifting for you and compiled a list of robo advisors for the coming year. Each of these companies has established itself as a player in the growing robo advisor market, and Business Insider Intelligence predicts that robo-advisors will be managing $4.6 trillion by 2022.

Betterment, an online investing company, has massively expanded its product suite since launching in 2008. In 2019 Betterment launched Betterment Everyday, its cash management suite that includes checking and savings account options.  

With no account minimum, and an annual 0.25% fee, Betterment is working toward becoming the go-to personal finance manager. 

Wealthfront is an automated investment service that competes with Betterment for the top spot in the robo advising market. As of 2018, Wealthfront became the first robo advisor to offer free financial planning that is personalized for its clients.

Wealthfront offers a fairly low account minimum of $500 – though higher than Betterment's $0 – and no annual fee until the first $5,000.  

SigFig is a robo investing platform that combines money management technology with financial advisors. SigFig's product features various tiers – perfect for a first-time investor. It's free portfolio tracker collects customers' entire investment portfolio in one place and has no minimum investment.

Comparatively, its managed account requires a minimum investment of $2,000 – a large jump from both Betterment and Wealthfront's requirements – and has a 0.25% annual fee. This service offers portfolio rebalancing, tax loss harvesting, and the ability to chat with human advisors. 

Charles Schwab's online advisor service, Schwab Intelligent Portfolios, is a top robo advising competitor largely due to its ability to offer a customized financial roadmap for customers. Investors are prompted to fill complete a questionnaire where they establish their own goals and risk tolerance.

Schwab Intelligent Portfolios has no management or account fees; however, customers pay expense ratios based on investments – which in most cases are still favorable to the fees of other robo advisors. 

Ellevest is a robo advising service designed for female investors – but welcomes clients of all gender identities. Having only launched in 2017, Ellevest finds success by looking to close gender money gaps. It uses a proprietary algorithm to calculate financial goal targets to meet gender-specific needs of each client.

Ellevest does not require a minimum balance, and has a competitive 0.25% annual fee for assets under management.

Ally Invest Managed Portfolios is one of the least expensive robo advising options. It has a minimum requirement of $100 to begin investing and an average portfolio expense ratio of 0.07%. The service requires investors to hold a minimum of 30% of the portfolio as interest-earning cash – essentially copying a move from Schwab's playbook.

TD Ameritrade offers a wide range of services – from its Web Platform for all investing levels, to its thinkorswim platform for serious traders – making it an attractive option for both investing professionals and novices. 

TD Ameritrade has a $0 account minimum, and as of October 2019 it offers free stock, ETF, and per-leg options trading commissions in the U.S. For options trades there is a $0.65 fee.

After initially launching in 2011 as a student lending platform, SoFi has expanded well beyond the realm of student loans – while still targeting younger investors. Gearing its services toward younger, fee conscious, clients enables SoFi to charge $0 in fees and require an account minimum of $1. 

Fidelity offers clients services ranging from financial planning and advice, to strong investing tools. It has 30 million individual customers and $7.6 trillion in client assets. Fidelity is a top robo advising competitor with a $0 account minimum and $0 in fees. 

A relatively new player to the robo advising market is Wealthsimple, which first launched in Canada in 2014, followed by the US in 2017. Wealthsimple offers a socially responsible investment option, backed by a team of financial experts.

With an account minimum of $0 and fees of 0.5% for balances up to $99,999, Welathsimple is gaining steam among values-based investors. 

This list of top robo advisors is just the beginning when it comes to the growing market of automated investing. Incumbents are being forced to reinvent services to remain competitive with fintechs.

Business Insider Intelligence's Fintech Ecosystem report  details how the rise of fintechs are redefining financial services, while considering which elements of the fintech industry are rubbing off on incumbents.

Interested in getting the full report? Here's how to get access:

Source: Business Insider

Powered by NewsAPI.org

Keywords:

Robo-advisor • Robo-advisor • Financial market • Business Insider • Investing online • Cash management • Transaction account • Savings account • Option (finance) • Annual report • Fee • Personal finance • Management • Wealthfront • Investment • Service (economics) • Market (economics) • Wealthfront • Robo-advisor • Wealthfront • Significant figures • Technology • Significant figures • Managed account • Wealthfront • Tax • Charles Schwab Corporation • Service (economics) • Competition • Finance • Customer • Investment • Questionnaire • Risk aversion • Charles Schwab Corporation • Portfolio (finance) • Management • Mutual fund fees and expenses • Investment • Fee • Service (economics) • Investor • Customer • Gender identity • Money • Property • Algorithm • Customer • Assets under management • Investment • Portfolio (finance) • Option (finance) • Portfolio (finance) • Expense ratio • Investor • Interest rate • Charles Schwab Corporation • TD Ameritrade • Investment • Thinkorswim • Option (finance) • Investment • TD Ameritrade • Deposit account • Stock • Exchange-traded fund • Option (finance) • Commission (remuneration) • Trade (financial instrument) • Loan • Student loan • Investor • Service (economics) • Consumer • Accounting • Customer • Service (economics) • Investment • Customer • Orders of magnitude (numbers) • Customer • Competition • Market (economics) • Wealthsimple • Canada • Wealthsimple • Socially responsible investing • Financial market • Soviet submarine S-99 • STEAM fields • Investment • Market (economics) • Automation • Investment • Service (economics) • Business Insider • Intelligence • Financial technology • Ecosystem • Financial services • Financial technology •